About Diageo
At Diageo, we're more than just a global leader in beverage alcohol-we're a dynamic and vibrant company where passion, innovation, and legacy come together to create something extraordinary. Born from the rich heritage of legendary brands that have been celebrated for generations, Diageo has become a global powerhouse in the beverage alcohol industry. With iconic names like Johnnie Walker, Guinness, Tanqueray, Smirnoff, and Baileys-each with its own storied legacy-we are proud to be part of moments that people cherish in over 180 countries around the world.
Our purpose, Celebrating life, every day, everywhere, is at the heart of everything we do. We believe in crafting moments of connection and joy, turning everyday experiences into unforgettable memories. Whether it's a toast among friends or a celebration of life's achievements, our brands are crafted to make every occasion special.
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At Diageo, we're not just about products-we're about people. We are committed to building a culture where you can thrive, grow, and make a real impact. We champion diversity, sustainability, and responsible business practices, ensuring that we contribute positively to society while also supporting your personal and professional growth.
If you're looking for a place where you can shape the future, unleash your potential, and be part of a distributed team dedicated to excellence, Diageo is the place for you. Join us, and let's create extraordinary together.
About the Job
We are seeking a highly analytical and influential Senior Trade Marketing Analyst to lead our Customer Marketing Team in Colombia. This professional will play a crucial role in help to develop and completing strategies that drive our sales growth and strengthen our market presence.
Responsibilities:
- Data Analysis: Leverage a strong analytical attitude to interpret market data, identify trends and opportunities, and generate insights that guide strategic decision-making.
- Financial Analysis: Conduct financial analyses to assess the impact of trade marketing initiatives on sales performance and profitability, ensuring that resources are allocated optimally.
- Cross-Department Collaboration: Collaborate closely with sales, CMO, and marketing teams to ensure that operational activities align with business objectives.
- Influence and Communication: Exercise strong influencing skills with key collaborators, encouraging relationships that improve trade marketing initiatives.
- Strategy Development: Actively contribute to the development and implementation of strategies for on and off-trade channels, ensuring a coordinated and effective approach.
- Project Management: Be responsible for and coordinate trade marketing projects, ensuring execution meets established standards and deadlines.
Requirements:
- Significant experience in trade marketing, focusing on on and off-trade channels.
- Excellent analytical skills and the ability to work with large volumes of data, including financial metrics.
- Proven communication and influencing capabilities, able to engage with various levels of the organization.
- Proactive and team-oriented, promoting a collaborative work environment.
- Knowledge of the Colombian market and trade marketing dynamics in the region is a plus.
If you are a passionate trade marketing professional with an analytical attitude and leadership skills, this is the ideal opportunity for you to join a multifaceted and growing team
Functional Capabilities & Skills
• Creative change maker, obsessed with details, passionate about design and visual consistency.
• Constantly learns to understand luxury consumers as much as brand positioning in a fast-paced environment.
• Experts in developing and completing luxury shopper-centric omnichannel experiences.
• Marketer with ability to balance exclusivity and accessibility.
• Data-driven individual constantly supervising market trends, applying insights to identify growth opportunities.
• 3+ years proven experience