Role: Assistant Brand Manager Johnnie Walker

Location On-Site: Mexico City

Job Type: Full Time

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life!

Diageo wants to strength its leadership in Expansion categories (Rum from Standard to Luxury segments). And as category leader must guarantee big and bold omnichannel execution plans by identifying consumer, occasions, customer and category opportunities.

• Assist in the execution of short and long-term marketing objectives and strategies.
• Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
• Own brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Assist Brand Manager and Media & Digital team in the execution of all media plans and initiatives.
• Assist Brand Manager in working with the Commercial/Trade Marketing team to execute brand promotions, helping to direct the implementation of all national and local consumer promotion programming at retail.
• Assist the Brand Manager and the Culture & Entertainment team, including Experiential Marketing in the identification and operation of assigned event marketing programming, which might include sponsored events, brand activations, trade related functions, etc.
• Assist Brand Manager in working with the Innovation team to deliver of multiple innovations to market, securing all process from set up to on-market retail execution.
• Lead day-by-day agenda and process with external partners and agencies for continuous daily basis deliverables, responsible for keeping an on-going fast pace to secure all multiple tasks are being implemented and achieved.
• Participate in the creative development process and support execution of advertising campaigns across all channels.

• Leadership - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
• Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
• Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
• Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, tackling new problems, and advocating strongly for integrity and sensitivity.
• Results Oriented - Having a business-owner mindset to get things done while finding optimal balance between quality and protecting the bottom-line.

• 1 - 3 years of marketing experience
• Strategic and analytical thinking
• Exceptional organization and project management skills
• Strong teamwork skills to achieve positive relationship & collaboration.
• Intellectual curiosity: Be proactive.
• Strong writing, presentation, and verbal communication skills.
• Proficient written & spoken English/Spanish
• Consumer, competitors & market understanding to formulate strategic insights.
• Demonstrated skill in leading strong cross-functional teams; desirable experience managing agency partners.
• Handle marketing plans daily execution.
• Desirable understanding of key leverage points (volume, P&L, share, A&P, etc)

• Bachelor's degree in relevant field (Marketing, Business Management, etc.)
• Desirable experience in spirits / alcohol industry