GB has a strategy rooted in people, purpose, and performance with an ambition to be a £1.6bn NSV business which will involve growing notable market share of TBA. This is a bold ambition which requires that the business makes considered strategic choices and allocates resources in line with that. This requires a strong and continuously improving business plan that integrates the key commercial dimensions for delivering the desired P&L outcome. In this context, the business has chosen to upweight planning capability by assigning a dedicated Head of IBP.
Role Dimensions
The Head of Strategic Business Planning is responsible for defining, designing and continuously improving the Business Plan across all categories and channels, to deliver on Diageo GB's strategy and vision.
Want more jobs like this?
Get Advertising and Marketing jobs in London, United Kingdom delivered to your inbox every week.
Leadership Responsibilities
This role leads 1 IBP Manager.
- Lead the full year Integrated Business Planning process from Marketing Business Planning through to the AOP
- Lead and deliver the Bi-annual commercial plan update.
- Bring together channel, marketing, and finance teams to deliver an integrated plan which is deeply rooted in insights and is in line with the GB strategy and vision.
- Define the priorities for creative development post MBP by bringing together marketing and commercial priorities.
- Socialise the EOY reviews around marketing effectiveness and embed findings into the plan.
- Engage key partners to ensure all views are considered and gain early consensus to proposed commercial building blocks.
- Orchestrate Exec alignment and the deployment of the commercial plan to the sales teams.
- Partner closely with the Business Performance Manager to ensure that in-year performance is appropriately tracked against the AOP
- Responsible for the cross functional meeting cadence and governance for each stage of the IBP process.
- Embed a forum and cadence to review and propose a reallocation of resources to ensure delivery of the plan.
- Manage the monthly category forecast & value pool update. Own and provide narrative around drivers of performance for input into the Working Day Cycle
- Support the build of the portfolio and category strategy and the 5-year plan ahead of the full year IBP.
- Lead IBP Manager to build analytical accelerators, commercial plan model to aid planning and RGM decision making.
Purpose of Role
Lead, manage and deliver the integrated business plan for the year and track and recommend changes to resource allocation in line with the changing environment, business performance & business priorities.
Top 3-5 Accountabilities
- Delivery of the Integrated Business Plan
- Design and deployment of the commercial plan
- Overall tracking of the plan and proposal for reallocation quarterly
- Ownership of the category and value pool forecast and narrative
Qualifications & Experience Required
- 10+ years of business planning and commercial experience preferred.
- Integrated business planning experience preferred.
- Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail.
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect.
- Successful management of senior collaborators at all levels, resulting in strong and positive outcomes
- Able to excel when dealing with ambiguity, complexity and working within a fast-paced and entrepreneurial matrix environment.
- Deep personal accountability for great performance and governance
- Experience of working with and leading a team, whether directly or indirectly