The purpose of this role is to lead our strategy and delivery with strategic partners across SWC, for example, Tolaram in Nigeria, the Castel Group in Cameroon. The role will also drive delivery of share and value growth for Diageo South, West and Central Africa through the leadership of Guinness and the overall Portfolio.
Key Accountabilities
- Develop and maintain strong and professional relationships with supply and commercial partners to lead the charge for LAD market share in Africa, co-ordinate JUBP development and ensure marketing strategies and key performance indicators are well captured.
- Build purposeful and distinctive brands, identifying strategic growth opportunities and translating them into competitive Marketing Business Plans that drive growth and make our brands beacons within culture. Guide and review the deployment of all advertising and promotion resources.
- Use insights to sell more: be externally focused, culturally curious and knowledgeable about culture influencers and use these insights to develop brand strategies.
- Delivering integrated execution: partner with GBTs to produce ground-breaking creative work, guide the team in developing their experience, expertise and instinct to help them make the right marketing judgment calls and decisions at the right time, thereby maintaining focus on high quality, timely delivery.
- Forge powerful partnerships: leverage the power of Diageo expertise combined with that of a broad range of external partners who have the skills, knowledge and influence to help us achieve our brand vision more effectively and efficiently. Manage the senior relationships with our commercial partners ensuring they provide us with the best teams to support the creation of outstanding solutions.
- Driving Marketing Performance: implement robust brand performance analysis using the mix of consumer, customer, and internal and external data to identify the key issues and opportunities that brand strategies and plans must address.
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Qualifications, Experience and Leadership
Qualifications
- University degree in a relevant field
Experience
- Minimum of 7 years' experience working in marketing, sales, and/or customer marketing functions.
- Experience in brand management in a consumer goods industry is critical.
- Project management experience.
- P&L management experience.
Leadership
- A strategic and visionary thinker able to make bold strategic choices that deliver for the short and long term.
- An understanding of business end to end and providing robust counsel to executive team.
- Has an acute focus on performance and results, is highly accountable and determined to win.
- Demonstrates pace and urgency, responding quickly to emerging threats and opportunities.
- Can navigate a matrix organisation and build brilliant relationships internally and externally.
- Able to maintain emotional balance in the face of pressure and high-performance expectation.
- Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and trends.
About Us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.
Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world's very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.