Head of Finance & Strategy, Marketing
From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already crafting our future, at Diageo, we've never stopped looking forward. We're continuing to build on our heritage and, with eCommerce at the heart of everything we do, we're creating our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you'll transform your career too.
About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
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More about Diageo is available at its web site: https://www.diageo.com/
Purpose of role
The Head of Marketing Finance & Strategy leads finance for marketing, partners with the Marketing Director on investment decisions; and collaborates with the Diageo Ireland Executive team to develop strategy and drive growth and superior business performance.
Key Deliverables
- Strategic leadership and business partnering with the Marketing Director.
- Lead strategic planning for the market; collaborate cross-functionally across all levels of the business to model future growth drivers and translate them into a clear strategy that easily translates to execution and supports resource allocation.
- Ensure agile and disciplined A&P investment decisions to unlock business performance; identify and prioritize investments which align to the market strategy and outcome-based ways of working in marketing; and deliver the best return on investment in the short and long term.
- Champion a culture of M&E; leverage marketing effectiveness tools and econometric modelling for all investment decisions.
- Decision support for innovation; and strategic projects.
- Ensure appropriate governance and controls are in place for all investment decisions; and best in class process, data and tools are available to support marketing finance.
- Drive a culture of continuous improvement in the finance function through collaboration with the wider Ireland finance community and our global shared services business partners.
- Plays a critical role in driving business performance.
- Drive cashflow initiatives and positively support delivery of cash ambition for the business.
Ideal experiences / Qualifications / capabilities
- Qualified Accountant or MBA with a strong academic record
- Successful management of senior stakeholders
- Strong business partnering experience, ideally in a commercial environment.
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect.
- Deep personal accountability for great performance
- Strong end to end commercial FMCG understanding.
- Ability to manage change and process improvement.
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.