About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the Market
Italy has been identified as a growth market at global level, in particularly for the potential of luxury business and the expansion across sub-channels. We are the second player in the market, and we have lead the growth of the category in the last year. There is a big focus in accelerating our business for the next 5 years
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Are you our new Head of Customer mktg for Italy?
Do you have the talent, right drive and capabilities to develop our Spirits brands in the FMCG & Horeca environment?
We have big ambition for the Italian business: we need you to drive it and shaping the right strategy and plan.
About the Function
Our Sales team love establishing relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role
Reporting to the Commercial Director Italy, the Customer Marketing Manager Italy will be the Key collaborator in the market to create and implement all customer and channel plans a.cross the market.
This role will play a key role with marketing and commercial teams primarily to define the End to End process for the Italy Market including Category, Portfolio, Trade Strategy and leading the commercial strategy and execution of the brands in trade. This position will be responsible for the customer marketing team in Italy, including On trade, Off Trade, C&C and Luxury channels.
Role responsibilities:
- Defining and implementing the customer marketing strategy by sub-channels partnering with head of channels.
- Co-Own the P&L of the Italy business as well as the Share of Market performance in the market.
- Help Diageo Italy become a preferred partner in all sub-channels through best in class activation.
- Work hand in hand with Commercial teams to define the best in class Route to Consumer universe in Italy to win market share.
- Understand customer needs per channel to pin point the activation priorities that deliver the greatest impact on shopper behaviour and the highest return on investment.
- Lead and support the innovation commercialization agenda and plans
- Lead the year customer activation planning cycle and process for the Italian business.
- Build the activation plans around the shopper marketing activities to deliver brilliant execution.
- Lead the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings.
- Responsible for A&P for the physical activation (non media)
- Set ambitious activation critical metrics across activities, oversee delivery and lead course correction and recommend new ways of working to constantly improve.
- Co Lead with RGM team the M&E for the channel, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
- Support the Opportunities and Risks process with Channel Directors and finance to enable Diageo to deliver its financial targets ensuring optimum deployment of A&P and efficient management of the customer activation budget with the goal of constantly improving the return on investment.
- Lead, manage and develop a team of 11 reports.
About you
Experience/skills required:
- 10+ years of relevant customer marketing, marketing, and commercial experience in FMCG companies
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
- Successful management of senior collaborators at all levels, resulting in strong and positive outcomes
- Holistic skills across all marketing pillars as well as a track record of leading transformational business results.
- Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial, and matrixed environment.
- A history of working across brand, shopper, commercial, consumer and with external agencies
- Demonstrated brilliant execution to impeccably high standards.
- Deep personal accountability for great performance
- Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail.
- Experience of working with and leading a team
- A Plus: Experience working across multiple countries/geographies/cultures.
- Fluent in Italian and English
Working with us
Flexible Working statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards and Benefits statement
Join us and you can also expect a highly competitive and flexible rewards and benefits package such as:
- Contemporary work life balance policies and wellbeing activities.
- Employee Assistance Programme.
- Annual bonus (dependent on performance).
- Our product discounts.
- Welfare allowance.
- Hybrid work model.
- Medical coverage (as per CBA provision).
- Life and accident insurance coverage.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.