Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the team

About the role

Johnnie Walker's Global Head of Digital Products & Consumer Data is responsible for translating brand & business strategies into digital & omnichannel consumer experiences that improve growth, engagement, marketing efficiency and brand equity.

To do so requires us to manage our digital platforms and owned channels in a new way for Diageo-moving away from fragmented websites and technology to global brand, brand home and D2C platforms managed centrally as technology products that enable brand and market success.

This role balances strategic digital marketing & eCommerce skills with the technical expertise needed to deliver digital innovations and direct technical development resources.

JohnnieWalker.com is highly complex and live in 41 markets that require global coordination and localized support. The brand-and the person in this role-is also a critical contributor to Diageo's broader Digital Transformation priorities and the creation of best-in-class marketing technologies.

Role responsibilities

This role is responsible for defining, building and managing our owned digital channel platforms globally-JohnnieWalker.com, Data capture, CRM, SEO, Analytics-while supporting the digital capability needs of local markets with a variety of digital regulations.

Responsible for the creation of end-to-end product & data strategy & roadmaps, product prioritization and development, and implementation of technical capabilities & integrations for Johnnie Walker as well as shared capabilities for Diageo brands.

Responsible for providing recommendations on how product/data strategy informs brand strategy.

This role is responsible for defining, building, and managing our owned digital channel platforms globally-JohnnieWalker.com, Data capture, CRM, SEO, Analytics-while supporting the digital capability needs of local markets with a variety of digital regulations.

Top Accountabilities

• Own the digital product strategy, vision and roadmap for JW owned platforms.
• Plan, Design and Execute seamless Digital & Omnichannel e2e experiences.
• Manage BAU and transformation product development teams.
• Direct Decision Sciences teams and agencies to understand the consumer journey end-to-end and continuously drive conversion through Digital and Omnichannel experiences.
• Identify the key CRM capabilities required with brand and commercial teams to launch & build at scale management etc).
• Optimize traffic source (organic vs direct vs paid) by deploying SEO programs and always on social media strategies.
• Leverage digital media, first party data for A/B testing and personalized contact strategies to acquire, engage, convert and retain customers.
• Manage design and implementation of D2C eCommerce strategy and technologies in markets.

Stakeholders

Internal stakeholders include the Johnnie Walker GBT, and brand and digital leads in all markets + Global Digital Factory teams, Global Digital & Technology leaders and digital and data leadership across Guinness, Malts.com, The-Bar.com, JWPS & RARE.

External stakeholders are digital development partners.

Experience/skills required

• Significant consumer product management experience. Minimum of 8 - 10 years managing digital products, ideally including D2C platforms.

• Experience implementing a vision for an integrated data strategy to develop enduring 1:1 relationships with consumers and enhance LTV.
• A history of working across media, digital, CRM, social and with external agencies.

Qualifications

• Advanced qualifications or commensurate experience in Agile methodology.
• Advanced qualifications or commensurate experience in User Experience design.
• Strong executional bias, with a test & learn mentality.
• Strong ability to deal with ambiguity, handles vision and purpose, knows how to lead prioritisation and decision-making process based on insights.
• Successful management of decision makers at all levels, resulting in strong and positive outcomes.
• Strong ability to influence, collaborate, achieve through and with others.
• Deep personal accountability for great performance.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.

We're looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level!

Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards and Benefits statement

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.