QUALIFICATION:

• MBA with specialization in Marketing (tier I/ II institute)

• Minimum 10-12 years' experience in Marketing with at least 5 years' experience of working with lifestyle brand/category

• Brand: McDowell's
• McDowell's is the largest whisky brand (by volume) in the world with close to Rs. 4000 Cr + NSV with a strong premiumization and growth agenda.
• This role will manage the overall brand health and in-market performance of McDowell's and lead the cultural narrative for the brand including the trademark comms, the launch and monitoring of our innovations. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment, brand health targets set for the year.
• The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms

• Proven record in translating consumer and customer insight into effective growth drivers.
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail.
• Strong Analytical skills with a keen ability to draw out insights from data
• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements.
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance •
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities • Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation

• Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
• Ensure flawless execution of growth drivers in collaboration with central customer marketing
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team

• Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
• Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
• Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks

• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
• Foster team spirit and healthy competitiveness with peers
• Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
• Part-take in leading and solving internal agendas and issues that move the organization/team forward together

• Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
• Be inclusive and open to diverse ideas and views
• Role model team spirit
• Lead as an example of resilience and agility in a VUCA environment