The Events Specialist is responsible for rooting our brands in popular culture and making them talked about and relevant for both consumers and customers.

Key Responsibilities

• Lead the way on measurement and evaluation around Events with the help of our measuring systems.

• Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumers and customers (and shoppers where required).

• Develop and deliver all the events programs for all key brands optimizing for maximum efficiency and effectiveness.

• Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar.

• Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers.

• Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution.

• Set up key mentoring programs against these critical groups and leverage these to drive advocacy, recommendations, and depletions.

• Manage activation and events agencies to effectively deliver on customer business plans.

• Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives.

• Challenge standard practice to ensure Diageo is known as the best in events execution, and share / apply learnings across the different brands.

• Consolidate reporting on key initiatives and performance and intervene where required.

• Drive full compliance to DMC, GAR and CARM requirements for all initiatives.

• Minimum 5 years' experience in Customer Planning and Activation / PR / brand ambassador and events roles.

• Fully adept at localizing global toolkits and engagement platforms into engaging stories, customized to each channel.

• Expertise in shaping media-worthy narratives that tap into consumer passion points and drive visibility and engagement at scale.

• Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans.

• Strong project management and planning skills.

• Brilliant relationship-building skills, with a strong ability to be able to work in a complex matrix organization with multiple stakeholders.

• Experience in other Commercially oriented roles is desirable.

• Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns.

• Self-motivated and able to actively identify new opportunities and deliver against them.

• Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc.