E-commerce Manager

If this resonates with you, come join us at the Home of Guinness.

About the Team

Irish Brand Homes is Diageo's Premier collection of Visitor Experiences in Ireland where our world Class teams share the stories of our brands to all our guests. The largest brand home, the Guinness Storehouse anchors the St James Gate campus with the Guinness Open Gate Brewery and the Roe & Co Whiskey Distillery as neighbours whilst our Smithwick's Experience takes pride of place on the site of the original Smithwick's Brewery in Kilkenny. Each of our brand homes include a visitor experience, World Class Bars, Restaurants and retail stores. A key strategic objective for our successful retail business is to grow our ecommerce retail business. Currently our ecommerce business includes 3 live transactional sites (GSH, Roe & Co & a Corporate gifting site) and 1 soon to be launched site. These sites are critical brand touchpoints and revenue drivers providing our brand homes with an opportunity to reach a huge audience showcasing our branded merchandise, innovations and cultural collaborations. There is tremendous opportunity to grow our ecommerce department and extend our sites to a global community.

About the Role

The Ecommerce Manager will be responsible for developing and implementing strategies to optimize the online shopping experience, drive sales, and enhance customer satisfaction. They will lead a team of ecommerce professionals in pursuit of ecommerce excellence. Collaborating efficiently with the wider retail management and Irish Brand Homes management teams, they will advocate for the ecommerce department ensuring that the needs of the ecommerce department are met and supported by the wider business. Principally the ecommerce manager will work closely with the Head of Retail on the development of a long term strategy for the ecommerce offering in Irish Brand Homes including realisation of the potential of Guinness Brand Homes ecommerce channels, membership and subscription models and monetising content.

The Ecommerce Manager will work across departments in IBH primarily in the retail business however will partner with wider IBH and Diageo Brand Home departments to ensure successful operation of the ecommerce department. This will involve working with a myriad of stakeholders who will have differing levels of engagement with our ecommerce ambitions. The role will also require working with complex technologies and digital solutions ensuring all designs are compliant and adhere to Diageo privacy, technology and global policy standards. Championing an omni-channel vision and our future strategic vision will be essential to gaining buy in and support. Another complexity is the ongoing projects of Prometheus and Symposium which will hugely impact our ecommerce operation and will require significant input from the Ecommerce Manager.

You will be responsible for:

Developing and Implementing eCommerce Strategy

• Strategic Planning: Crafting a comprehensive strategy that aligns with business objectives and market trends.
• Execution: Overseeing the implementation of the strategy to ensure it drives growth and achieves targeted goals.

Optimizing the Customer Journey

• User Experience (UX): Ensuring a seamless, intuitive user experience across all digital platforms. • Customer Retention: Implementing strategies such as loyalty programs and personalized recommendations to enhance customer retention. • Ensuring we deliver Only Guinness Can Do Customer Service

Driving Digital Marketing Initiatives

• Developing & executing targeted digital marketing campaigns including SEO, PPC, email marketing, social media advertising, & content marketing

Managing Product Assortment

• Selecting product offerings based on market trends, cultural moments, sales data and consumer demands ensuring product launches are well executed and thought out.

Transform the ecommerce operation by playing instrumental role in Projects Prometheus and Symposium

• Ensure all ecommerce team are engaged, participating and prepared for Projects Prometheus and Symposium .
• Leverage learnings from initial implementations of above projects to support future vision of the ecommerce strategy.

To be successful in this role, you will need:

• Bachelor's Degree: A degree in business administration, marketing, eCommerce, or a related field is often preferred. Advanced Degrees/Certifications: Additional qualifications such as an MBA or certifications in digital marketing, eCommerce management, or related areas can be beneficial.
• Technical Skills Proficiency in eCommerce platforms (e.g. Shopify, Magento), digital marketing tools (Salesforce Marketing Cloud, Google Analytics, SEO, PPC), & web analytics
• Strong strategic thinking & analytical skills for developing effective strategies, making data-driven decisions, & optimizing performance metrics
• In-depth knowledge of digital marketing techniques including SEO, PPC, email marketing, social media advertising, & content marketing
• Industry Experience: Several years of experience in eCommerce or digital marketing roles within the retail industry
• Leadership Experience: Proven track record of managing teams and leading eCommerce projects. Knowledge of the hospitality, visitor experience, retail, entertainment industry a plus.
• Communication & Collaboration: Excellent communication skills for coordinating with cross-functional teams, presenting ideas effectively, & building strong relationships with stakeholders
• Problem-Solving: A strategic thinker with strong analytical skills, able to solve complex design and business challenges creatively.
• Knowledge of Web Technologies: Familiarity with front-end technologies (e.g., HTML, CSS, JavaScript, Shopify, Jira) to communicate effectively with developers.
• Project Management Skills: Experience in planning & executing projects within deadlines & budget constraints; strong organizational skills for managing multiple initiatives simultaneously
• Customer Focus Understanding customer behaviour & preferences; ability to create user-centric experiences that drive engagement & satisfaction
• Experience of 3PL Ecommerce Operations Knowledge and understanding of how 3rd party logistic partners can contribute to a successful and profitable ecommerce operation

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities
• Annual merit increases (performance based)
• Annual bonus (performance based)
• Subsidized gym membership
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• Share options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

About Us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world's very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.