Diageo invest significantly in brand building and we partner with our customers to influence point of purchase activation. We are recruiting for a Customer Marketing Manager to work across our Luxury & Specialist customers (Harrods, Selfridges, Harvey Nichols and Whisky specialists) to lead and implement brilliant customer marketing plans in partnership with our customers.
As a Customer Marketing Manager, you will sit right at the heart of our business, working to drive excellent execution of our Luxury brand portfolio. This will involve working closely with our brand and shopper marketing team and create/adapt agencies to develop and deliver best in class assets, and ensure our focus brands show up admirably across all of our customer marketing touchpoints. You will also play a key role in the learning plan within the Diageo Luxury Company, to understand how we best invest for maximum brand impact and financial delivery with our customers, ensuring everything we do is grounded in M&E and insight.
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Top Accountabilities
- Build and implement a 30-60-90 rolling activation plan for our Luxury customers, ensuring we show up admirably all year round against our business priorities
- Creating custom incentive programmes across the specialist Whisky channel to drive salience and advocacy for our Luxury brands.
- Work with agencies to develop best in class assets for the Luxury sales channel
- Conduct M&E regularly to ensure we are constantly improving our plans to drive greater return on investment
- Manage the A&P budgets for your customers, with accurate forecasting on a monthly basis
Ideal experiences / Qualifications / capabilities
- 3 to 5 years experience as Sales or Marketing Executive equivalent, including experience working with Luxury brands and customers
- Project management, analytical and core selling skills
- Time management & prioritisation skills
- Can build powerful relationships and work collaboratively within a team
- Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.