Purpose of Role
This role will set out to align our customer marketing strategy and implementation with our business ambition, to fuel category growth and unlock the TRIPLE WIN as best in class No.1 partners. In this role, you will take care of the Customer Marketing relationship and planning and execution within with our top 2 customers.
Top Accountabilities
- Own the ‘end-to-end' customer marketing relationship with their specific customers and their internal partners. They will strategically work to develop and deliver outstanding omni-channel plans for category growth across both LAD & Spirits. The role will support the F26 ambition of undisputed leader in spirits and LAD.
- Focus on nurturing the relationship at HO level with our top 2 customers to ensure that Diageo is seen a key strategic and valuable supplier/partner within their wider team.
- Deliver a Triple Win mentality, with a deep understanding of P&L, customer performance and development opportunities that work for both Diageo, the Customer and Shoppers.
- Plan innovative and pioneering customer/shopper focused solutions suitable for both physical store and on-line channels, connecting the dots at every touchpoint.
- Regularly visit stores at local level to observe and review executions in situ, competitor activity and best-in-class activations across other categories. This "eyes and ears" approach will allow this person to more effectively liaise with their customers and key internal and support partners to drive continuous improvement and learning.
- The role requires strong ongoing Measurement and Effectiveness (M&E), of our customer executions every quarter for improved return on investment, and facilitate decision making at pace and aligned with customer priorities and timelines.
- Where there are customer marketing/category projects impacting their customers, this role requires the person to partner with the project lead.
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About You
- Previous experience in a brand/shopper/D.Comm or customer marketing role.
- Experience building and leading successful end-to-end omni-channel customer campaigns
- D.Comm experience in previous roles
- Strong commercial skills and analytics capability (Inc Kantar/Nielsen)
- Strong knowledge of the IOI retail landscape and key players that operate within
- Proven ability to turn insights to action.
- Strong relationship building expertise (bringing partners on the journey)
- Solutions driven mentality
- Presentation skills and "story telling"
Our Offer
- We offer a highly competitive rewards and benefits package including: contemporary work life balance policies and wellbeing activities
- Subsidized gym membership
- Contributary pension scheme
- Annual bonus (dependent on performance)
- Share options
- and of course, the best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!