Commercial Operations Manager - BeNeLux & Nordics
Location: Amsterdam or Copenhagen
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - celebrating life, every day, everywhere - plays an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
At Diageo, character is everything. So if you share our sense of adventure, you'll have the chance to learn a huge range of skills and fields, and build an exceptional career with us.
About the Role
In this role you will become the key support function for country executional performance and deliver quality performance insight on the frontline sales teams. Our team is looking for someone who can spot opportunities to drive performance of sales teams and win at the point of purchase.
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This role involves generating and presenting monthly critical metric performance reports with actionable insights, conducting market co-visits and bi-monthly FSM meetings to address performance gaps, and providing targeted coaching and feedback.
Top Accountabilities
Market Insight and Performance Monitoring
- Generate and present a detailed monthly report on performance, including actionable insights to enhance performance and showcase the best approach.
- Conduct market co-visits with the sales team for at least one day per month to identify and understand operational challenges.
- Present monthly highlights of top execution examples from sales reps, along with notable competitor activities.
- Collate competitor information from the market, providing insight and examples to marketing and commercial teams.
- Collaborate with the analytics team to create and maintain a monthly reporting schedule for market leaders, ensuring markets have the relevant reports and information as the need arises.
- Provide timely and comprehensive input for the Monthly Business and Demands Reviews, supporting the commercial narrative with market-specific progress updates, attending meetings where necessary.
- Establish a feedback loop with the Capability Team to communicate capability needs and suggest necessary e-learning modules to support commercial performance from onboarding through to ongoing knowledge enhancement.
Target Setting and Management
- Oversee the annual Sales Incentive Plan by developing targets aligned with market goals and the Northern Europe strategy, monitoring performance, and compiling all bonus metrics for field sales and field sales managers.
- Hold regular meetings with Market Sales leads to report on performance and identifying gaps in execution.
- Participate in sales team meetings as required to analyse upcoming activation plans against performance targets.
System Management
- Closely collaborate with Technology Product Owners to ensure that necessary data collection software is functioning correctly for sales teams in the field.
- Work closely with data leads to ensure sales support systems are accurately updated in line with individual targets, market territory setups, and any other market-led changes impacting system configuration.
- Identify and train market leads as ‘system super users,' ensuring training is current and providing feedback for additional e-learning support as needed.
About You
- 5+ years' experience working in or with FMCG commercial frontline sales teams.
- Strong commercial skills with proven experience in recognizing opportunities through data and translating to actionable execution
- Experience in managing senior partners and presenting detailed executional information in a digestible way.
- Strong computer literacy, with notable experience in Excel
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!