Business Development Manager
Function: Scotland Brand Homes
Location: Edinburgh
Permanent, Full Time
Closing Date: January 5th, 2025
About the Role
Wanted, sales superstar who loves seeking out new opportunities and fostering them to unlock business growth.
Whisky tourism is the #1 activity for tourists in Scotland with over 2m visits to Whisky experiences across the country each year. Our visitor experiences offer unparalleled opportunities for consumers to immerse themselves in our brands and play a critical role in recruiting consumers from all over the World to our brands and the wider Scotch Whisky category.
We are on a mission to double the size of our Scotland Brand Homes business in order to recruit over 2m consumers per year into Diageo's brands. Our brand homes are the perfect blend of consumer experience, world class retail and outstanding F&B, they play a critical role within each brands consumer recruitment eco-system whilst also being one of Diageo's few truly direct to consumer (D2C) businesses.
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We are launching a new Business Development team in order to unlock rapid commercial growth via building winning relationships with key partners in the Travel and Events Trade, recruit new and repeat customers to use our spaces for their events and build ensuring relationships within the Hotel and Hospitality sectors to unlock consumer recruitment to our venues. You will play a key role in building our business through building winning relationships with key external partners to deliver our commercial ambition.
Key Outcomes
We are on a mission to double the size of our business through exploding the scale of recruitment of consumers who visit our brands homes by F29. Your key deliverables will include;
- Seek out and commercialise key partnerships to deliver our commercial strategy
- P&L responsibility for relevant partners to ensure delivery of accelerated growth performance
- Leading the commercial performance of the account via rigorous commercial management; unlocking growth and maximising sustainable profit delivery.
- Accurate forecasting and internal performance management with attention to detail
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
- Work with the Heads of JWPS and Malt Brand Homes, Marketing, Retail and Finance to deliver Diageo and Partners needs and commercial and activation goals.
- Control and compliance: Track and control the effectiveness of A&P spend and ensure full compliance with DMC and CARM
Functional Capabilities
- Extensive commercial leadership experience
- Skilled in developing customer collaboration and commitment at all stages of the value chain, negotiating for win-win outcomes
- Skilled in establishing and maintaining customer/partner relationships
- Uses strong understanding of external environment to drive the creation and execution of clear and powerful commercial plans
- Able to identify and prioritise the highest value creating activities and role models Dial Up behaviours to ensure swift, effective decision making.
- Outstanding relationship builder - can engage internal and external stakeholders effortlessly
- Commercially astute
- Effectively balances short and long term performance goals in planning, execution and evaluation of activity
Leadership Capabilities
- Win through Execution
- Sets and pursues direction without guidance and takes a wide view of their accountabilities.
- High energy and ambition to achieve successful outcomes and high standards.
- Balances analysis and execution and adjusts thinking in the face of new information.
- Actively spots opportunities or issues and identifies which are urgent and important.
- Generates a range of workable solutions, decides what should be done and takes action.
- Shape the Future
- Accurately digests large amounts of information and breaks down complex problems thoroughly.
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working.
- Inspire through Purpose
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them.
- Communicates in a compelling, persuasive and impactful way.
- Draws on a variety of influencing styles to engage different audiences.
- Invest in Talent
- Displays confidence in their ability to meet challenges and succeed.
- Maintains belief and optimism and bounces back quickly from setbacks or failures.
- Proactively seeks feedback and development for growth and takes action.
Experienced Required
- 3-7 years' commercial experience with roles in new business development a major plus.
- Deep understanding of what is important to influential Experience, Hospitality and On trade GB category knowledge across spirits, tba and trends.
- Passion for Whisky, our customers & our consumers.
- Advanced negotiation and customer relationship building skills
- Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
- Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes
- Effectively networked, to manage multiple external customers as well as collaborating with internal partners to build value for our customers.
- Proactive and entrepreneurial attitude to grow existing and win new customers ahead of our competition
Working with Us
Join us and you can also expect a highly competitive and flexible rewards and benefits package including:
- Product allowance and membership discounts
- Contributory pension scheme
- Competitive annual bonus (dependent on performance)
- Generous holiday allowance
- Annual merit based uplifts
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.