Business Development Director, Whiskey
Location: California
ABOUT DIAGEO
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.
Want more jobs like this?
Get jobs in Aliso Viejo, CA delivered to your inbox every week.
ABOUT THE ROLE
The Business Development (BD) Director is responsible to work with our external Distributor partners to implement category-specific commercial plans and drive consumer excitement in our brands to achieve maximum performance in execution, sales, profit, and market share objectives. This role will lead the whiskey category in California.
Role and Responsibilities:
- Engage with state-level Distributor GM on ensuring delivery of category financial and executional performance in state • Identify and implement growth opportunities specific to category in state, incorporating trends from the latest insights gathered from the field
- Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers
- Equip and empower BD Managers and Distributor Field Sales teams on creating the "perfect outlet"
- Inspire and build BD Managers' capabilities, emphasizing selling, storytelling, and brand experience
- Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in market
- Identifies accounts with the greatest potential, allocates resources accordingly Key Outputs
- Accountable for state-level financial KPIs (e.g., dNSV, depletion, CAAP) as well as state-level category pricing and trade spend
- Owns state-level budget allocations (e.g., trade development, A&P, overhead), driving BD Managers to engage in activation and promotional activities that will result in the greatest impact for category
ABOUT YOU
Preferred Experience, Skills and Education Requirements:
- Bachelor's degree and minimum 5+ years of market development and selling experience, with proven successes in achieving volume and profit targets
- Complete understanding of beverage / alcohol business math and ability to accordingly identify and capitalize upon opportunities through the lens of flawless execution, memorable brand marketing, and effective activation which create consumer excitement and engagement • Experience in field sales, distributor management, and leading teams
- Proven track record of managing and developing a high-performance sales team
- Understanding of supplier/distributor dynamics and product supply chain
- Relationship-builder who can persuade and influence others, enjoys interacting with others, and can effectively share the Diageo portfolio of brands' stories .
- Territory management - understands the BevAlc route to market and how to compliantly influence outcomes.
- Deep market knowledge - channel, customer, and consumer.
- Energy level - approachable and quick to engage with all stakeholders - brings positive energy to customer, distributor and agency interactions.
- Professionalism - polished but authentic - comfortable in public presentation situations.
- Self-starter - self-motivated and pro-active.
Leadership and Dial Up Behaviors
Lean in to our "dial up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Feel inspired? Then this may be the opportunity for you!
EEO Information Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.