About Us
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Join us, you'll collaborate with dedicated people from all corners of the world. You'll innovate and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of.
With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our encouraging culture, your voice will be heard, you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need very best people. Join us and help to take Diageo and our timeless, groundbreaking brands to the next level.
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Join Our Marketing Team
We are creators, helping to build and nurture some of the most loved brands. We craft outstanding connections with people around the world to celebrate our brands' legacies and reinvent them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our futurist and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and ambitious stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
Purpose of Role
Grow the brand equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive Recruitment/Re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
Accountabilities
- Develop and lead ATL & BTL marketing strategies of White Spirit & Portfolio Malts that align with the brand's annual goals, including sales volume, market share, and profitability.
- Utilize data mining and analysis to identify consumer behavior patterns and campaign performance, informing the optimization of marketing initiatives.
- Oversee the brand's marketing budget, ensuring that campaigns are executed cost-effectively while meeting financial targets.
- Design and implement consumer recruitment programs to drive brand growth and achieve sales objectives.
- Ensure seamless integration of BTL efforts with ATL marketing to create a unified brand message and enhance overall marketing effectiveness.
- Continuously refine the media mix and content strategy to enhance the reach and engagement of campaigns.
- Work closely with trade marketing and sales teams to develop sales tools and maintain brand consistency across all marketing materials.
- Build and manage relationships with marketing agencies to ensure the successful delivery of marketing campaigns.
- Act as the brand guardian, ensuring all marketing activities adhere to brand guidelines and contribute to the brand's image and reputation.
- Conduct thorough measurement and evaluation of marketing activations to track success and inform future strategy development.
Qualifications and Experience Required
- 4+ years' experience in Marketing in FMCG/Cars/Watch/Luxury products company; a history of working across media, digital, experiential, PR, culture, VIP management is more than welcomed
- Be fluent in English and Mandarin speaking and writing is a requirement
- Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities
- Excel in various source of data analysis to get solid knowledge of consumers' social behaviour and insight which could adapt and optimized the performance.
- Holistic abilities and experience at leading credible global brand with large scale of A&P investment on multiple consumers facing media and through- the- line activities as well as a track record of delivering ground-breaking business results
- Successful management of senior partners, resulting in strong and positive outcomes.
- Experience at working with global collaborators to get alignment and collaborate for strategy development and execution plans
- Proven brilliant execution to high standards across various pillars of brand building.
- Strong commercial and numerical savvy with attention to detail
Working with Us
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities.