Job Title: Brand Manager, Reserve Category
Reports to: Senior Brand Manager, Reserve

Location: Seoul, South Korea

About us

Diageo is the world's leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world and in Korea. To achieve these, we need the world's very best people.

Diageo Korea is a fast growing and vibrant business, with strong strategic importance and a critical contributor to our APAC Region. There are three pillars of the Diageo business in Korea - our category leading International whisky business with the World's number 1 Scotch whisky Johnnie Walker, our distinctive and characterful premium beer business with the world's number 1 stout, Guinness and our growth brands portfolio across tequila, malts, gins and liqueur. We have some of the world's most iconic brands, a well-defined pathway to long term growth and a dynamic and forward looking team bringing to life our brands in the market place.

• Develop goal/ ambition for Single Malts/Whiskey category, which includes brands Talisker, Singleton, Mortlach, Special Release and Bulleit - Set long-term/ short-term brand objective and strategy by analyzing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.
• Manage brand portfolio financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.
• Lead annual brand campaign plans to reach target consumers effectively/ efficiently by applying global platforms and developing comprehensive 360-degree local connections plan including ATL - digital/ social activation, and BTL - experiential and channel planning.
• Develop brand creatives and strong activation of media plan, ensuring activation relevance to brand strategy and identity.
• Initiate the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture.
• Collaborate with internal/ external team members and maintain effective working relationships.
• Coordinate and participate in various public relations efforts.
• Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
  • Brand sales, depletion, and trends
  • Brand health and campaign or marketing activity evaluation
  • P&L including budget management

• University degree required.
• Fluent in English
• 7+ years of experience in Marketing, Brand Management or Integrated Marketing Communications
• Past experiences should include:
  • Brand/ portfolio management
  • Integrated campaign management
  • Integrated marketing communications
  • New product development / localization
  • Luxury experience would be highly preferred
  • Culture marketing experience would be highly preferred
  • Cross functional teams engagement
  • Global and regional stakeholder engagement

• Knowledge in using various tools for STP (segmentation, targeting, positioning)
• Good knowledge of digital media & SNS
• Excellent communication, presentation and creative thinking skills