Please note, this is a 12-month secondment

Premiumization is a significant opportunity for Diageo GB- our share of super premium spirits is 15.6% compared to our standard spirits share of 46.8%. To truly access this opportunity Diageo GB will be creating a new end to end Luxury Business Unit with an integrated marketing and commercial team. This is a once in a career opportunity to be part of a truly groundbreaking area of the business that has the structure, A&P and business focus to get after it. Marketing will be a huge part of this transformation charged with the task of crafting true luxury icons, transforming the brands with consumers and step changing the P&L delivery.

ROLE DIMENSIONS

• The Brand Manager for Johnnie Walker will sit in the newly built marketing division of the luxury business unit
• This team will be tasked with crafting true icons of luxury with a focus on culture, connection to on trade and high execution standards all in service of crafting the most talked about luxury spirits in the UK
• The marketing team will pioneer what luxury marketing looks like elevating the brands across all touch points
• The BM will be in the JW team which consists of a Head of Johnnie Walker, Senior Brand manager, ABM and Brand Experience Manager
• The BM will work across the JW portfolio but will have a key focus on Blue Label & Innovations

• Deliver the Johnnie Walker P&L driving transformational NSV growth and share performance.
• Lead the holistic performance tracking and understanding for Blue label
• Deliver world class growth drivers for the Johnnie Walker Blue Label cementing this brand as an icon of Modern luxury
• Deliver key elements of the marketing mix for Blue Label: leading and executing a cutting-edge culture plan cementing Blue Label in the hands of the hottest people and places, and building the reputation at the top end of the on trade
• Leading the launch plans for the innovation pipeline for Blue Label
• Explode the growth of the Blue label in celebration occasion and though our TLA and key accounts strategy
• Work as a key part of the cross functional team across commercial, culture, RGM and global plan teams to develop world leading brand campaigns

• 4+ years of relevant marketing experience, including experience of luxury marketing
• Outstanding ability to build and maintain genuine relationships based on mutual trust & respect
• Successful management of senior collaborators at all levels, resulting in strong and positive outcomes
• Holistic skills across all marketing pillars as well as a track record of leading
• transformational business results
• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, experiential, PR, culture, social and with external agencies
• Demonstrated brilliant execution to impeccably high standards
• Deep personal accountability for great performance
• Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail