Brand Home Manager, Cascade Hollow

Tullahoma, TN

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

• Deliver a Brand experience to consumers that promotes the brand and attracts visitors to the site. The primary responsibility is managing the operations of the Visitor Center (VC) with a goal of driving visitors to the site and sales of merchandise.
• Responsible for leading, developing and inspiring Visitor Center (VC) team to provide high level customer service and achievement visitor and sales goals.
• Develop and deliver top quality programs to drive visits to the site and sales in the local and regional market.
• Manage the local and regional marketing consultants.
• Role works closely with the Brand Team and North American Whiskey Director to promote the brands with major pieces activity, such as advertising, communication, and renovation.
• Work as a Brand Ambassador and whisky expert representing the brands and all Diageo brands at a variety of private and public events.
• Assuring the highest level of compliance with Federal, state and Diageo regulations and policies.
• Key Outputs/Deliverables (Identify the key results produced through listing the primary duties and responsibilities of your job.)

• Management of Visitor Center
  • Annual budget
  • Plan and implement strategy to increase visitor count, drive sales and achieve goals
  • Key Performance Indicators (Visitor count, Sales, Consumer Complaints, Cost, Safety, Quality)
  • Coordinate private events at VC.
  • People Talent Agenda (P4G, OD, etc.).
  • Ensure the ultimate consumer experience.
  • Assist the site in achieving their goals and meeting their key performance indicators
  • Consumer tour and education programs.
  • Maintain a working knowledge of the whisky distillation and maturation process
  • Actively participate in local community relations and local business projects; media support projects and activities.
• Management of local and regional marketing efforts
• Work with Brand Team in developing and implementing the strategy for Cascade Hollow
  • Create, develop and implement brand business plans
  • Work with cluster marketing and sales teams to promote brand to distributors and customers
  • Ensure all brand activities are implemented to all quality and budget standards
  • Attend national events to promote the brands and the site
• Assure compliance with rules and regulations
  • Ensure process documentation is kept current (i.e. policies, procedures, transaction documentation, contact information).
  • Daily cash management including cash boxes and deposits.
  • Responsible for all Stock/inventory.
  • Responsible for all permits required for retail and alcohol sales.
  • Various reports.

• University Degree or equivalent experience/College Degree related to Retail Management or a related field. A MBA or similar degree preferred. 5+ years Consumer Products Goods (CPG), Retail environment or related customer service industry experience.
• Demonstrated leadership, organizational and interpersonal skills with an emphasis on planning, budgeting, communication, customer service and decision making. Effective management skills with proven ability to motivate, lead by example and manage a minimum of 5 direct reports. Excellent verbal and written communication
• Knowledge of federal and state legal compliance issues related to the operation of a visitor center/retail facility.
• Must be able and willing to work flexible work schedule.
• Must be able to stand for up to 8 hours. Ability to lift 50 pounds.
• Travel Required