Diageo is the global leader in beverage alcohol, with a portfolio of many of the most iconic spirit brands in the world. We are on the journey to create one of the world's best-performing, most trusted and most respected consumer product companies. If you want to join this journey - we would like to talk with you!
At Diageo, we celebrate life every day, everywhere. We strive to make the most of life. To be the best we can be at work, at home, with friends, in the community, and for the community. We are known for being passionate to the core about everything we do. We humbly but confidently continue to walk in the footsteps of such legends as John Walker, Charles Tanqueray, and Arthur Guinness.
The Luxury Tequila Portfolio encompasses some of the most desirable brands in the world. Don Julio - the largest Luxury Tequila in Mexico & in the world, and Casamigos, the fastest growing Luxury Tequila in Europe.
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The Brand Ambassador delivers gold standards for quality, advocacy, visibility, promotion, persuasion, and relevant social media activities.
More about Diageo is available at its website: https://www.diageo.com/
Role context
You are the personification of Diageo's ambition: to become the best-performing, most-trusted consumer goods company in the world and to build category-leading partnerships with industry-leading outlets.
You possess a strong knowledge of Tequila brands and production processes, and you are selling the history, heritage and vibrancy of the Tequila category & brands you represent. You are well-connected within the European bartending-scene and know how the Luxury spirts industry operates as well across channels in the region (retail, on-trade, e-commerce).
You have a proven track record of building brands in this trend-leading space. You have a high affinity for luxury brands and have an in-depth understanding of the luxury consumer and how to engage with them. You can establish and keep excellent relations with key influencers in the industry and beyond, and you know the best places to go.
You are the first point of contact to learn more about upcoming trends or in-depth knowledge about spirits and the industry. You engage with decision makers of the On-Trade and Off-Trade network to ensure the perfect execution in our outlet universe. Your job isn't done until you have created a best in class luxury experience for our customers and consumers with our luxury portfolio.
This is a brand building position at heart, and you are responsible for the brand success and inspiring customer loyalty, while implementing marketing- and content- activations.
Accountabilities
- As a Brand Ambassador, you are the point of contact for our trend-leading- and premium- business partners in your region.
- Accountable to drive the brand purpose, heritage and history of the luxury brand product you are selling and representing.
- You work across critical areas of customer activation, advocacy, consumer activation and capabilities of brand knowledge.
- You drive bespoke rituals for our brands and perfect serves within the trend leading outlet universe.
- You execute training programs, tastings and create brand awareness at scale in a consultative way by closely working with the luxury sales representatives of your area, the key account managers and the wholesaler/retail partners of the outlets.
- You support to drive the commercial outcome for around in the 1/9/45 premium customers like Restaurants, Bars, Whisky Specialist Stores, Wholesale-, and Retail- Partners
- You lead international initiatives like the World Class competition and act as a consultant to the cocktail- and bartending community.
- Together with the European culture and entertainment managers, you are responsible to generate luxury Tequila content of pre-defined events, which will be shared across Diageo's and your social media channels in order to create further brand awareness
- You help develop luxury Tequila visibility and point of sale materials which creates a luxury experience with our brands
- Together with our customers you create brilliant luxury Tequila experiences for our luxury consumers through best in class presentations of our portfolio.
- You ensure that your work and all initiatives are tracked in our CRM.
Leadership Standards:
Win through Execution
- High energy and ambition to sell, achieve successful outcomes and high standards.
- Actively spots opportunities or issues and identify which are urgent and important.
Shape the Future
- Sees the big picture and possibility from multiple angles and through a creative lens
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
- Reads their environment and understands how culture and context influences people's perspectives.
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them.
- Communicates in a compelling, persuasive and impactful way.
Invest in Talent
- Displays confidence in their ability to meet challenges and succeed.
- Demonstrates a realistic and thoughtful awareness of their own capabilities.
- Proactively seeks feedback and development for growth and takes action.
Ideal experiences / Qualifications / capabilities
- 5+ years of industry experience in top accounts as a Bar-, manager or owner, Bartender or as Specialist Store Staff Member
- Knowledge of the Tequila category & production process.
- High affinity to luxury goods and strong knowledge about luxury brands and the consumers
- Strong communication skills, in- and externally, verbal and written
- Strong influencing skills: the ability to impact customer behaviour at the point of purchase
- Recognized expert; highly regarded as a trends leader by the community
- Ability to understand customer requirements and match these with Diageo portfolio plans
- Self-starting and resilient, restless, agile, competitive
- Recognized and visible in the community, off- and online
- Good understanding of industry trends, social influences, and business drivers, brands
- Understanding of mixology, a passion for spirits, ability to deliver strong execution and engage with customers/consumers and other relevant stakeholders
- High level of structure, mastering administrative basics
- Experience with World Class is a plus
- English & Spanish: fluently spoken and written
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that help our business to grow, and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying!
Character is everything