Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments.

Team Management P4G, review

Designing and execution of volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
Planning & execution of consumer centric activities in the state - focus on generating trials and increase penetration.
Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity

Activation - aligning to the national agenda

Responsible for promotional budget for the brands at the retail level. Innovative conceptualizing & utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

Regional Budgets (contract, spend mgmt)

Ensure the RTC implementation at the retail outlets in the territory / state. Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
Aligning the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

QDVP Score

Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
Manage the new product launches in the region

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution e

.