PURPOSE OF THE ROLE: The role looks at providing the function with Business Intelligence for informed decision making

TYPICAL ROLE REQUIREMENTS :

Qualification:

• Post Graduate with experience in Statistics and analytics driven reporting and analysis

Experience:

• 4-6 years experience in MIS & Sales Analytics

Knowledge & skills:

• Specific knowledge of statistical tools
• Excellent marketing domain knowledge and understanding, particularly in the consumer goods domain.
• Good at Analytical thinking & breaking down large problems into solvable chunks.
• Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to-day work.

• Loves establishing linkages between numbers
• Is creative with numbers
• Very curious in nature, wanting to understand the ‘whys'
• Likes to lead others
• Strongly believes insights impact business decisions
• Is kicked with the idea of hypothesis testing

• Setup and share standardized analytics reports with the Regions and HO and highlight focus areas
• Identification of Geography, Channel, Brand, Pack opportunities basis available data and provide insights on disruptive gain opportunities
• Update of Must Win Battle performance, highlighting of red-flags, and monitoring of specific initiatives
• Monitoring Profitable Value Brand performance across regions with special focus on priority states • Tracking low profitability SKUs
• Monitoring and reporting of Width of Distribution
• Commercial working capital update - detention, demurrage

• Analyze business portfolio by designing performance dashboards and other business classification, selecting and prioritization metrics.
• Preparation and analysis of daily, monthly & annual dashboard and reports that assist in business planning and deployment.
• Perform data mining activities of gathering and compiling data to make a thorough analysis and to extract the relevant information
• Collaborate with business leaders to deliver insights derived from data, highlight emerging trends/customer needs, and work through implications for business strategy.
• Analyze on-going basis opportunities/threats, strengths/weaknesses affecting growth and national / regional programs and report information to business head.
• Diversity statement
  
  Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
  
  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.