Assistant Brand Manager
About Us
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 27,000 dedicated people come together at Diageo to create the magic behind our much-loved and timeless brands including Baileys, Guinness, Gordon's and Smirnoff.
Join us, and you'll collaborate with versatile people from all corners of the world. You'll innovate and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of.
With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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About the role
Diageo is a leading premium drinks company whose success is built by the marketing & sales of its spirits, Packaged Beer, RTD & draught brands. It is a consumer led organisation with an industry leading marketing department of which you could be a part of!
We are looking for multiple Assistant Brand Managers to nurture and build some of our biggest brands across our Dark and Light Spirits portfolio. This is a fantastic opportunity to build your knowledge in a world leading company with in the liquor industry and offers great career development possibilities.
You will be supporting the execution of our brand and category strategies as well as our innovation agenda. This role will allow you to use your creative and individual expertise to generate world class marketing that will deeply engage consumers and grow unassailable brand health, leaving a legacy for those who follow.
So, what does this role look like for you?
- The ability to work across the full range of the Diageo Portfolio. In both brand management and innovation capacities.
- You'll assist the development of best-in-class annual Marketing Business Plans (MBP) with our agency partners to create world-class creative ideas and activations (with a particular focus on building brands in culture - events, experiential and the on premise)
- You will execute our brands owned platform strategy and execution with our agency partners including social, CRM and website
- You will execute strategic brand partnerships with key sports and media properties
- The ABM will lead the execution of the brand plans through the business across all functions and manage deliverables with GBT's where required to maximise efficiency's of spend
- You will work closely with our innovation and supply functions to ensure alignment facilitation of new products to market on time and executed brilliantly.
- The role holder will be required to closely monitor brand performance on a monthly basis and work with commercial teams to make interventions where required
- You'll lead budget management for all A&P
- Effectively manage strategic agency relations
- Set standards of execution excellence for Diageo brands, agencies & our supply teams, & hold them accountable
- We want to see you flourish - therefore we expect you to seek personal growth and insight, not be afraid to ask for coaching / mentoring, development and feedback in order to build capability
So, what about you?
- We want you to love our brands as much as we do, so it is critical that you lead with high levels of emotional energy and impact in order to drive the brand's agenda within the business
- An undergraduate in business/marketing would be beneficial!
- Experience in brand management in FMCG or alcohol industry is desired
- Knowledge of all elements of the marketing mix is very key (particularly social and CRM) & have a proven ability in generating game-changing strategies
- You'll have strong capability of managing senior relationships cross functionally and be confident influencing people at all levels of the organisation
What are the benefits?
We are an organisation that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and driving your vision.
You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.