Key Responsibilities:

• Understand what activities/growth drivers work and don't work in your given markets

• Work with Sr Regional Managers and Market Specialist to customize and execute programming across the region.

• Optimally advocate for your market's needs and opportunities across the region

• Encourage and inform the Diageo and Distributor sales teams in the market on the brand strategies, investments, and resources / activities to deploy

• Compliance - we will always be Diageo Marketing Code, regulatory and legally compliant

• Brand Aware - this role will ensure that brands show up in market and at events in a way that is consistent with the brands purpose, target audience and tone

• Refine the way we think/behave/operate and work to drive local activation

• Plan and effectively implement and manage market activations and A&P budget

Financial

• Budget Management responsibilities that must be focused against the right activation in the right accounts to drive AT SCALE execution

• Management of market Commercial Activation activities - Ensuring investment is in right accounts against right consumer.

• Understands and uses Advanced Analytics data and NEW channel segmentation to ensure Investment focused against the biggest opportunities for Diageo, and activation is focused in the right markets passionate about the right consumers and accounts

• Inform Sr Commercial Manager-Independent on activation needs/success/gaps etc. as part of annual, quarterly and more frequent planning

Leadership Responsibilities and Decision Making:

• Accountable & Responsible for the success of redefining how we plan and activate at retail in your regions. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brands in the right accounts.

• People Management: No direct reports. Inspire, coach and develop Distributor In-Market Teams. Work & Collaborate with Agency - plan, encourage & coach with local Event Management Team. Lead & inspire distributor teams to gain share of mind with the Diageo portfolio.

• Influential across many different partners - execution teams, performance management team, brand & CP&A teams, agency partners, local brand managers/sales/account teams in a multiple-distributor network.

• Project Management Skills will be important as role requires individual to wear many hats and handle volume of brands/activations across the market(s).

• Decision Marking: Comfortable making quick decisions ones that are not always popular and with pace

• Measurement & Evaluation will be important to help inform what's working and what's not and corrective actions will be made at pace

Qualifications and Experience Required

• Strong Commercial or Marketing Experience needed (5-7+ years)

• Change agent - and open to changing how we go to market

• Strong communication skills with experience working across matrix organization

• Must have strong influencing and negotiation skills

• Good budget management skills

Lean in to our "dial up behaviors" and core values

• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

Feel inspired? Then this may be the opportunity for you!

EEO Information Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.