Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Activation Coordinator, Non Alc

AT Diageo
Diageo

Activation Coordinator, Non Alc

New York, NY

About Diageo:

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.

About the role:

The Activation Coordinator supports the development and execution of brand activation strategies to drive consumer engagement, brand awareness, and sales. This role involves coordinating promotional activities, managing logistics, and ensuring seamless execution of activation campaigns across various channels.

Want more jobs like this?

Get jobs delivered to your inbox every week.

Select a location
By signing up, you agree to our Terms of Service & Privacy Policy.


Role Responsibilities:

• Assist in planning and executing activation campaigns.

• Coordinate with internal teams and external vendors to ensure timely delivery of campaign materials.

• Manage logistics for events and promotional activities, including shipping materials, setting up displays, and coordinating on-site support.

• Ensure all necessary permits and permissions are obtained for events.

• Provide support during promotional activities by managing on-site logistics and troubleshooting issues as they arise.

• Ensure that brand guidelines are adhered to during activations.

• Work closely with marketing, sales, and external partners to align activation plans with overall brand objectives.

• Maintain communication with venue managers and event organizers to ensure smooth execution.

• Assist in tracking expenses related to activation campaigns.

• Ensure all expenditures are within the allocated budget.

• Collect data on campaign performance consumer feedback.

• Prepare reports effectiveness activation initiatives.

• Maintain inventory promotional materials/ensure adequate supplies available.

• Track usage/distribution materials.

• Ensure compliance company policies/regulations.

• Maintain accurate records/documentation related activations/results.

Experience / skills required:

- Bachelor's degree in Marketing, Business Administration or a related field preferred.
- 1-3 years of experience in marketing coordination or a similar role within FMCG or beverage industry.
- Experience in event management or trade marketing is a plus.

Skills & Competencies:

• Strong organizational skills; ability manage multiple tasks simultaneously

• High attention detail ensure accuracy

• Excellent verbal/written communication skills

• Ability interact effectively stakeholders at all levels

• Familiarity CRM software/tools (e.g., Salesforce)

• Proficient Microsoft Office Suite (Excel/PowerPoint/Word)

• Ability identify resolve issues quickly effectively

• Strong interpersonal skills; ability work well cross-functional teams

• Ability build maintain positive relationships internal/external stakeholders

• Excellent time management skills; ability prioritize tasks meet deadlines

• Ability adapt changing priorities/environments

• Willingness travel/work flexible hours as needed

• Commitment continuous learning professional development

• Stay updated industry trends/products continuously improving knowledge/expertise

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package:

https://experience100.ehr.com/diageo/us

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): New York, NY, USA; Chicago, IL, USA
Job ID: Diageo-JR1107373
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

Hear directly from employees about what it is like to work at Diageo.