Are you a digital marketing trailblazer with a passion for creating unforgettable online experiences? Delta Dental is seeking a dynamic leader to own of our web properties, digital operations, and email marketing strategies. As the Senior Manager of Digital Marketing & Website Strategy, you'll play a pivotal role in shaping the future of our digital presence, crafting compelling and seamless customer journeys that resonate with both B2C and B2B audiences.
In this role, you'll not only define and drive our website strategy in alignment with our overarching digital marketing goals, but you'll also inspire and lead cross-functional teams to execute innovative web programs that deliver results. Your expertise in optimizing customer journeys will be the cornerstone of creating impactful website experiences that leave a lasting impression.
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If you're ready to collaborate at the highest levels, influence key strategies, and oversee the execution of cutting-edge digital operations, Delta Dental offers the perfect platform for you to thrive. Join us in redefining the future of digital engagement—one compelling experience at a time.
This is a hybrid position requiring 1-2 days in office per week
Responsibilities:
- Oversees the web strategy, including conversion rate optimization (CRO), testing and experimentation, UX enhancements that drives acquisition, conversion, and retention.
- Manages Adobe Experience Manager content authoring team, Content Management System (CMS) producers, and Sharepoint producers to drive content delivery on internal and external platforms.
- Oversees email marketing and database team to drive content delivery to D2C and B2B audiences.
- Drives continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities.
- Establishes and implements new ways of working for website and internet. Establishes systems of governance, standards, technical requirements and defines resources needed to implement website strategies.
- Through and with a team, develops a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Insights, CX) and use those insights to inform site strategy.
- Through and with a team, analyzes and monitors page performance and user behavior across site landing pages, generates data-driven hypotheses that inform strategies and uncovers areas of opportunity to improve the customer experience.
- Partners with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance and email marketing and manage forecasts.
- Collaborates with Digital Marketing SEO, Content Marketing teams, and Product on SEO initiatives and content opportunities that improve website visibility and performance. Collaborates with Marketing Segments, Brand and Creative, Sales, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
- Manages several digital marketing teams, bringing a talent management lens to leadership.
Qualifications:
- 10-12 years of experience w/Bachelor's degree; 7+ years supervisory/management preferred.
- 10+ years professional work experience in Marketing Website and Email roles.
- Ability to lead, influence, and direct projects and processes across multiple teams.
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics) and business intelligence tools.
- Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
- Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
- Well-versed in the technical aspects of marketing automation, segmentation and email marketing.
- Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
- Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
- Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
- Experience developing and managing a team of direct and indirect reports of varying career levels.
- Ability to adapt and thrive with ambiguity.
Base Pay Information
The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. $105,000 - $226,100
Additional Information:
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
- Competitive base and incentive pay
- 401(k) with robust matching and non-matching contributions
- Rich medical & pharmacy benefits
- 100% employer-paid dental and vision benefits
- Holistic wellbeing program with deep financial incentives
- Generous paid time off plus 12 paid holidays and your birthday off
- Culture of growth and learning: career development; tuition reimbursement; recognition program
- Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
- Social responsibility and volunteer opportunities
- Employee discount program
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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