You'll be at the heart of innovation, shaping marketing strategies that make a difference! In this pivotal role, you'll create and execute dynamic marketing plans for the individual and family dental insurance segment, driving growth while expanding access to care. As a Marketing Specialist, you'll spearhead impactful initiatives—from crafting compelling broker channel communications and designing engaging direct-to-consumer marketing campaigns to fostering member loyalty and launching exciting new products. This is your chance to blend creativity and strategy to create meaningful connections and measurable results!

Responsibilities:

• Manages segment and marketing program plans to support company efforts to increase new sales and retention.
• Manages marketing and communication efforts aimed at customers, brokers and enrollees.
• Works with Creative Services, Marketing, Product Strategy, Legal/Compliance and/or outside agencies to update and/or develop marketing assets, collateral and enrollee documents as needed.
• Responsible for maintenance of marketing collateral and enrollee documents.
• Collaborates with internal cross-functional partners including Underwriting, Actuarial, Sales, Operations, Legal/Compliance, and Technology; and external partners including customers, distribution partners, advertising agencies and print, mail house and fulfillment vendors.
• Develops program specific tracking information and analyzes results.
• Supports the development of strategic plans by compiling and analyzing internal and/or external data.
• Researches, resolves or compiles information to support customer service and partner requests.
• Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field.
• Monitors and reports to management on performance and ROI of marketing programs to ensure that they meet program and financial objectives and presents recommendations for improvements.

• Bachelor's degree with at least 2 years of relevant experience.
• Preferably 4 years of experience in a corporate marketing department or marketing agency.
• Proven track record in leading or assisting with the development and execution of marketing strategies, including direct marketing, channel sales, digital marketing, and online presence enhancement.
• Exceptional verbal and written communication skills, with expertise in composition, editing, and proofreading.
• Skilled at simplifying and presenting complex information to non-technical audiences.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Highly effective communicator and creative thinker, with a keen eye for detail.
• Demonstrated ability to manage multiple projects simultaneously, adapt to changing environments, and navigate through ambiguity.
• Operates with a sense of urgency and the ability to prioritize tasks.
• Advanced proficiency in verbal and written communication, including public speaking and presentations.
• Familiarity with computer software, including Adobe Suite and various publishing platforms.
• Experience in the healthcare or dental industry is highly desirable.

• Competitive base and incentive pay
• 401(k) with robust matching and non-matching contributions
• Rich medical & pharmacy benefits
• 100% employer-paid dental and vision benefits
• Holistic wellbeing program with deep financial incentives
• Generous paid time off plus 12 paid holidays and your birthday off
• Culture of growth and learning: career development; tuition reimbursement; recognition program
• Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
• Social responsibility and volunteer opportunities
• Employee discount program