Work you'll do

• Manage media campaigns and reporting with strong focus on digital platforms to include Meta, Google Ads, and more.
• Supervise the performance of and personally perform hands-on-keyboard buying and trafficking across Meta, Google Ads, and more.
• Craft annual media strategy & guidelines for the client based on competitive marketplace, media trends, consumer insights, and client communication objectives
• Collaborate with Strategy team to identify and evaluate new-to-market media proposals, technology, trends for the client and internal teams
• Work closely with creative, production, and account teams to launch and successfully execute campaigns.
• Analyze the performance of assigned campaigns, making team approved strategy recommendations to improve effectiveness
• Identify potential client issues and work with team to develop solutions
• Support in the planning and implementation of traditional campaigns (e.g., outdoor media) from initial brief through to post campaign analysis

The team

Deloitte's Government and Public Services (GPS) practice - our people, ideas, technology and outcomes-is designed for impact. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise.

The GPS Advertising, Marketing, & Commerce (AM&C) offering helps public sector clients connect with the people, stakeholders, and citizens they serve. Our team works with agencies to transform, elevate, and modernize constituent-government experiences. GPS AM&C creates brands, develops content, and implements best-in-class marketing strategies to inspire engagement, influence behavior, and drive adoption across the country.

Qualifications

Required:

• Bachelor's Degree required in Marketing, Advertising, Communications, or similar field
• 5+ years of experience leveraging paid, earned, and owned media strategies and media planning with 2+ years of experience in a supervisor / team lead role
• Experience successfully developing and managing complex campaigns
• Hands-on-keyboard digital media buying expertise with focus on digital platforms (e.g. streaming), social media (e.g., Meta) and Google (e.g. YouTube, Search).
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
• Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve. Note: the ability to travel is required but travel is not expected for the initial project assignment associated with this opportunity and significant travel is generally considered rare within this offering.

Preferred:

• Ability to clearly and effectively communicate and present analysis, findings, and recommendations for marketing campaigns internally and to the client
• Understanding of 3rd party tracking and serving technologies
• Traditional planning experience (e.g. outdoor media, TV).
• Additional experience leading Marketing Technology-specific client strategy

Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Our purpose

Deloitte's purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 205748