Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position Summary
Come join our Digital Communication Operations team. The Salesforce Marketing Cloud Email Specialist is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As a resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Marketing Cloud deployments along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis.
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Required Qualifications
- Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
- Audience / List segmentation and contact management using SQL
- Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
- Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
- Ideally professional experience of 3+ years (with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
- Working knowledge of HTML and email design principles
- Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
- Database management/SQL experience preferred
- Project Management skills
- Experience managing multiple simultaneous projects from concept to completion under tight deadlines
- Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
Bachelor's degree or equivalent experience.Pay Range
The typical pay range for this role is:$60,300.00 - $159,120.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 02/28/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.