Promo & Coupon Planning, Lead Director

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Job Summary:

As the Lead Director of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in your designated merchandising business unit, as well as other merchandising business units to design, influence, and implement strategies that positively impact the company, and our promotional strategy for your team, partnering closely with the Lead Director of Pricing Planning & Execution for your designated business unit and Lead Director of Promotion Optimization. You will partner with Category Managers in your designated business unit to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.You will impact our business in the following ways:

• Leads a team of 3-4 in the design, development, planning, and execution of a Front Store product-centric promotional strategy that is compelling for consumers and drives retailer choice, delivering short and longer-term customer, trip, and basket growth for CVS. You will align with the Executive Director, Category Promo & Coupon Planning and Execution to ensure your business unit strategies align with the vision and future roadmap of impact for the team. Scope includes mass market omnichannel category and branded item/price yellow-tag promotions, personalized branded and category coupons, and omnichannel promotional event overlays.
• Aligns with Executive Director, Category Promo & Coupon Planning and Execution to collaborate with marketing, merchandising, supply chain, store operations, and price & value peers to plan and execute differentiated business unit, seasonal, and/or bi-weekly promotional events. This includes designing and executing mass market deal structures and personalized coupons that are compelling and accessible to CVS shoppers and leveraging performance results to recommend and plan future category and branded deals and coupons that will deliver intended results. It also includes participating in lead director strategy sessions and implementing go-to-market monthly promotional strategy outcomes as established at the executive director level to deliver customer and business goals by executing against cross-functional operational plans and key milestones. KPIs will be measured for total front store, business unit, and categories, and include P&L, trips/basket, customers, redeemers, discount depth, effective price position, yellow-tag constraints, reg/promo mix, etc.
• Maintains a close partnership with Price & Value leadership team to continually innovate the holistic price, promotion, and coupon strategy, delivering a value proposition that is compelling and accessible for CVS customers. Responsibilities include leadership and participation in strategy development, experimentation design & execution, process improvement, capability development, executive communications, talent development, etc.

• Develops and executes a comprehensive short and long-term product-centric promotion and coupon strategy to meet the business objectives of the Front Store leadership team
• Routinely engages with peers and senior leaders (ED, VPs) across stakeholder groups in thought partnership on promotion and coupons strategy assessment, re-directing as necessary to meet dynamically changing retail consumer environment
• Closely monitors macro and micro trends in the retail environment to evaluate competitive landscape using internal/external data; makes adjustments to strategy and actions accordingly
• Navigates ambiguity and change to achieve goals despite potential obstacles
• Leads and participates in meetings/calls with corporate partners and retail leaders to support overall agenda and front store strategy
• Champions innovation by bringing ideas to own ED & VP as well as the broader PCW Team in an agile way, while balancing growth against financial risk and incremental cost to the organization
• Participates in three-year capability development roadmap for process and system enhancement investments to support overall agenda, as required

• Partners with the Price and Value leadership team to continually innovate the holistic price, promotion, and coupon strategy, delivering a value proposition that is compelling and accessible to customers. This includes leadership and participation in strategy development, experimentation design & execution, process improvement, capability development, executive communication, talent development, etc.

• Develops strong, and trusted, relationships with key stakeholders in Marketing, Merchandising, Supply Chain, Store Operations and DDAT
• Leverages key data insights on promotional trends to influence both with and without authority to achieve buy-in from key cross-functional partners

• Successfully recommends categories, brands and deals that will be most compelling for consumers based on historical product performance and market trends.

• Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and deliverables. Empowers the team to drive action steps to bring to completion

• "Inspects What They Expect" - routinely inspects and monitors key processes and functions; institutes improvement measures as needed; holds team accountable to KPIs and deliverables
• Optimizes and level sets expectations with stakeholders by partnering closely with Merchandising Leadership, Marketing Leadership, Supply Chain Leadership, Field Leadership, and Store Operations to ensure appropriate levels of support and collaboration
• Work cross-functionally with CSC partners to develop strategies and action plans to mitigate identified risks and opportunities tailored to the specific needs of each business unit, as needed.
• Optimizes use of data to support field execution of key programs and processes; ensures field feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness
• Participates in the active management of Price & Value team resources to ensure OpEx, CapEx and IT Labor Hrs. spend is within fiscal year budget; recommends and advocates for budget for upcoming fiscal year to support the strategic plan and agenda for the team

• Continuously looks for opportunities to drive efficiency and productivity across the team; partners with Price & Value leadership team, IT, and DDAT, to identify and recommend implementation of new technologies to achieve this
• Coaches and empowers team to identify new pathways to create simplicity for store teams and field leaders to execute key sales driving activities
• Fully embraces organizational improvement initiatives, acting as a change agent with one's own team and peers

• Provides both constructive and positive feedback on new initiatives to appropriate teams. Look for ways to break through implementation barriers rather than be impeded by them.

• Develops the capabilities of direct reports to take on progressively higher levels of responsibility while also establishing and maintaining processes that help ensure colleagues have the skills and tools they need to deliver effectively
• Develops robust, diverse talent pools and succession plans.
• Promotes a high-performance culture by clearly setting goals and expectations.
• Develops external and internal networks that support a pipeline of talent into the price & value and/or broader merchandising team
• Acts as a coach and mentor for team to develop and support IDPs for high potential talent
• Leverages existing enterprise tools, such as talent profiles and enterprise development programs, to develop talent.

• 10+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 10+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
• 10+ years' proven track record of influencing others with and without authority
• 10+ years' experience building high-performing, successful teams developing key talent. Demonstrated passion for bringing new leaders along and helping them realize their ability to impact the business.
• 10+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 10+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.
• 10+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 10+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 10+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• 10+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.
• Expertise leveraging MS Office Suite, including advanced Excel and PowerPoint capabilities.
• Ability to think about the impact of decisions on the broader enterprise.
• Consistently demonstrates strong executive presence.
• Consistent record of exceptional customer service skills in increasing larger scopes of responsibility.
• Deep understanding of merchandising at CVS, or in other like external business models
• Demonstrated track record of high performance.
• Any additional tasks as required by manager or supervisor.
• Bachelor's degree, or equivalent experience
• Regular and reliable attendance
• Travel- Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.

• 15+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 15+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
• 15+ years' proven track record of influencing others with and without authority
• 15+ years' experience building high-performing, successful teams developing key talent. Demonstrated passion for bringing new leaders along and helping them realize their ability to impact the business.
• 15+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 15+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.
• 15+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 15+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 15+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• 15+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.
• Experience working for a Fortune 500 company in merchandising, loyalty or promo, or a similar function for an omnichannel retail or retail pharmacy company.
• Experience working as a strong merchant, managing a P&L strongly preferred.
• Experience using reporting and analysis tools evaluate performance and develop insights and recommendations from large retail data sets.
• Advanced degree preferred.

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.