At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position SummaryAs part of the Hispanic Strategy Team, you will join a South Florida-based team that cares for the well-being of our customers and colleagues by working together in a supportive, collaborate and agile environment.
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We are looking for a Marketing Manager to join our exciting team focused on driving growth through product and service offerings, to attract and retain retail customers, with a focus on multicultural audiences. The Manager role is a unique opportunity to gain exposure to both marketing strategy and cross-functional areas across the organization, while leading the execution of integrated marketing plans to meet business goals. You will support the development of marketing strategy and plans for several business initiatives. You will work closely with cross-functional business partners to gain a deep understanding of the consumer and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights.
Responsibilities:Tactical Project Execution
• Support the overall marketing strategy for multicultural consumer segments, helping to reach and engage new audiences to build long-term growth for the business.
• Contribute to retail marketing on-site digital and CRM communications strategy, continuing to support efforts to be more consumer-obsessed by providing relevant content to the right people at the right time.
• Assist in the development of marketing plans, leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive brand awareness, consideration, and preference.
• Lead development and execution of campaign deliverables across paid, owned and earned channels, including maintaining marketing project schedules and status reports.
• Establish strong relationships and closely collaborate with internal and external business partners including CVS Digital, Corporate Communications, Enterprise Insights, Media, Creative, Legal, Analytics and agency partners to support the execution of project plans.
• Assume accountability for smaller scale projects from managing timelines and gaining internal approvals to invoicing.
• Collaborate on the creation of strategic roadmaps and playbook to support managing Front Store strategy, at the direction of the Senior Manager or Lead Director, balancing short term execution with long term strategies.
• Execute on tactical steps within project plans with minimal support.
• Partner with Sr. Manager or Lead Director to communicate plans, risks, and opportunities from working team up to executive leadership.
• Leads and participates in meetings/calls with corporate partners and retail executives. • Follows up on strategic initiatives and KPI performanceStrategy Planning
• Support the Hispanic Strategy team in scaling marketing digital capabilities for our Hispanic stores.
• Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS.
• Proactively self-educate around retail and marketing industry trends to identify best practice new opportunities for CVS.
• Support the Marketing Lead Director in developing an effective communication strategy and roadmap for alerting both internal and external leaders of anticipated changes, partnering with communication as neededAd-Hoc Analytics
• Leverage analytics reports and tools to measure success, identify learnings and continually optimize marketing activities.
• Manage annual budget, partnering with finance and business partners to ensure timely and accurate payment and reporting.
• Support reporting and analysis for deep dive/follow up questions related to marketing activations/campaign.
• Translate data insights into meaningful insights and actions
Required Qualifications
• 5 years of marketing experience, with exposure to broad range of integrated marketing tactics and paid owned and earned media channels.
• 1 year of experience working with multicultural consumer segments
• Must be fluent in both English and Spanish
• 1 year of experience and strong knowledge of Microsoft Office including Excel, Word, and PowerPoint
• Regular and reliable attendance during normal working hours, as established by the leader.
• Any additional tasks as directed by supervisor or manager.
• Bachelor's degree, or equivalent experience
• Travel requirements - up to 25% travel expected.Skill In:
• Self-directed requiring little direction
• Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience.
• Strong interpersonal skills as demonstrated by successful collaboration to achieve shared goals.
• Strong time management skills, evidenced by experience being accountable to multiple deliverables on staggered deadlines.
• Strong personal integrity and judgment, evidenced by a track record of managing highly sensitive or highly visible business matters.
• Strong communication skills in both formal and informal writing and speech
• Demonstrating strong attention to detail and follow through with commitments.Ability to:
• Deliver high quality professional communications, presentations, responses, and analyses on a wide range of requests by working quickly, independently and with minimal direction.
• Communicate clearly to small and large groups internally and externally to lead complex projects to completion.
• Collaborate cross functionally with leaders and colleagues' enterprise wide to solution, implement, and drive results.
• Plan and execute short- and long-term goal
Preferred Qualifications
• 8+ years of full-time work experience in a retail and/or corporate environment
• 8+ years' experience building high-performing teams.
• 8+ years' experience engaging and inspiring teams to achieve both short-term, and long-term goals.
• 8+ years' experience influencing without authority.
• Experience in brand marketing
• Experience in retail marketing
• Knowledge of change management techniques a plus
• Experience in creating playbooks and risk mitigation strategies.
• Advanced degreeEducation
Bachelor's degree, or equivalent experience Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:$60,300.00 - $145,860.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.