Marketing Loyalty, Manager

As the Manager of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in your designated business unit to design, influence, and implement strategies that positively impact the company, and partner with your leader on the promotional strategy for our divisional merchandising team, partnering closely with Senior Managers in Category Promo & Coupon Planning & Execution and Promotion Optimization. You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategy support that drives consumer behaviors and ensures profitable bottom line financial accountability for CVS Health.You will impact our business in the following ways:• Support your leader in participating in the build category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.

• Partner to build category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.

• Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category-level promotional KPIs, especially given yellow-tag and store labor constraints

• Support select CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.

Tactical Project Execution

• Collaborates on the creation of differentiated business unit, seasonal, and/or bi-weekly promotional events. This

includes designing and executing mass market deal structures and personalized coupons that are compelling and

accessible to CVS shoppers and leveraging performance results to recommend and plan future category and branded

deals and coupons that will deliver intended results 50%

• Partners cross-functionally, within own team, to leverage outputs of current reporting tools and coordinate communications as needed. • Executes on tactical steps within project plans with minimal support. • Partners across departments in the Front Store (Loyalty, Promo, CMs, Supply Chain, Store Ops, etc.) to support the execution of project plans. • Partners with IT to develop requirements as needed for projects. • Partners with Senior Managers to communicate plans, risks, and opportunities from working team up to executive leadership. • Executes a prioritized roadmap that successfully delivers the company's ambitions, including changes in products, policies and/or processes across our ecosystem. • Leads and participates in meetings/calls with corporate partners and retail executives. • Follows-up on strategic initiatives and KPI performance

Delivers Results:

• Continually partners with Senior Manager to evaluate performance against category KPIs and identify opportunities for

improvement to CMs/DMMs based on performance vs. forecast.

• At the direction of the Senior Manager or Lead Director, evaluates promo & coupon programs & individual offers for

category/branded impact and refine strategy & plans for future based on performance metrics - parameters include

categories, brands, SKUs, offer types, offer depth, offer frequency, start/end dates, etc. leveraging overall coupon

capabilities.

• Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and

deliverables. Empowers the team to drive action steps to bring to completion

• Works cross-functionally with CSC partners to develop strategies and action plans to mitigate identified risks and

opportunities tailored to the specific needs of each merchandising division, as needed.

• Optimizes use of data to support field execution of key programs and processes; ensures field feedback is incorporated by

team into dashboards and reporting to improve utilization and effectivness 20%

Strategy Planning

• Supports the Category Promo & Coupon Planning & Execution Team in crafting and adapting yellow tag promo and

category/branded coupon planning and execution strategy.

• Facilitates the creation of field facing materials with cross-functional Communications partnership for key touchpoints

such as:

o Senior Leader Field meetings

o Leadership conferences

o Quarterly field calls

• Supports the Senior Managers in developing an effective communication strategy for alerting both internal and external

leaders of anticipated changes, partnering with communication as needed 10%

Ad-Hoc Analytics

• Supports reporting and analysis for deep dive/follow up questions related to current state of Front Store sales, and state-

of-the state and progression towards shared goals.

• Adapts current reporting to inform strategies to predict and mitigate sales or assortment needs, in addition to identify

trends communicating those to the right partners as needed.

• Translates data insights into meaningful insights and actionsRequired Qualifications

The successful candidate will have a strong work ethic, be a self-starter, and able to be highly productive in a dynamic, collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

• 5+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.

• 5+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.

• 5+ years' proven track record of influencing others with and without authority

• 5+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.

• 5+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.

• 5+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.

• 5+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.

• 5+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.

• 5+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.

• Expertise leveraging MS Office Suite, including advanced Excel and PowerPoint capabilities.

• Ability to think about the impact of decisions on the broader enterprise.

• Consistently demonstrates strong executive presence.

• Consistent record of exceptional customer service skills in increasing larger scopes of responsibility.

• Deep understanding of merchandising at CVS, or in other like external business models

• Demonstrated track record of high performance.

• Any additional tasks as required by manager or supervisor.

• Bachelor's degree, or equivalent experience

• Regular and reliable attendance

• Travel- Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.Skill In:

• Self-directed requiring little direction

• Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience.

• Strong interpersonal skills as demonstrated by successful collaboration to achieve shared goals.

• Strong time management skills, evidenced by experience being accountable to multiple deliverables on staggered deadlines.

• Strong personal integrity and judgment, evidenced by a track record of managing highly sensitive or highly visible business matters.

• Strong communication skills in both formal and informal writing and speech

• Demonstrating strong attention to detail and follow through with commitments.Ability to:

• Deliver high quality professional communications, presentations, responses and analyses on a wide range of requests by working quickly, independently and with minimal direction.

• Communicate clearly to small and large groups internally and externally to lead complex projects to completion.

• Collaborate cross functionally with leaders and colleagues' enterprise wide to solution, implement, and drive results.

• Plan and execute short- and long-term goals.Preferred Qualifications

8+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.

• 8+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.

• 8+ years' proven track record of influencing others with and without authority

• 8+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.

• 8+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.

• 8+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.

• 8+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.

• 8+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.

• 8+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.

• Experience leading a team a plus.

• Knowledge of change management techniques a plus

• Experience in creating playbooks and risk mitigation strategies.

• Advanced degreeEducation
Bachelors Degree or equivalent experience Anticipated Weekly Hours
40Time Type
Full timePay Range

The typical pay range for this role is:$66,330.00 - $145,860.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 05/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.