Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position Summary
The Manager of Search Reporting & Ad Tech will be responsible for reporting and measurement enablement within the Search channel to empower the CVS Search Center of Excellence to drive business results. An optimal candidate for this role loves working with data and new technology to deliver actionable insights.We are building a world class Ad Technology team at CVS with the goal of making a significant impact on the media team's already rapid growth. We want to make sure we are both innovative and rigorous as we build out our business intelligence to lead Total Search data strategy, reporting and self-service dashboards initiatives.As the Manager, Search Reporting & Ad Tech, you will play a critical role in Total Search data governance and standardization and will work with ad operations and delivery management teams to maintain data quality, establish reporting standards, and handle any required QA's and troubleshooting of live campaigns.The Manager, Search Reporting & Ad Tech also works closely with the Total Search and Marketing teams on key reporting functions around Self-Service Dashboards, ad-hoc requests, and finding insights within large sets of data. You innovate and thrive in an analytical and creative environment where collaboration and new analytical development initiatives are leveraged in a data-driven approach to our product & service offerings.The ideal candidate should have a deep knowledge in project management, ad operations, and data governance. Experience within the digital marketing industry is a must. Experience within retail advertising or a media agency is a plus.KEY RESPONSIBILITIES
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- Data Governance & Standardization:
- Establish and manage a data taxonomy for Total Search data and maintain data quality & reporting standards within search.
- Manage any QA's and troubleshoot any live problems with data delivery.
- Familiarity with Adobe Site Analytics to create appends and manage ongoing taxonomy and any automated reporting delivery to outside teams
- Total Search Dashboard Management:
- Collect requirements on design and key KPIs of a new Total Search Dashboard and work with Data Visualization team to manage their build of a dashboard to those specs
- Maintain ongoing datasets and weekly reporting that feeds into this dashboard, or other large-scale databases (Snowflake, for media-mix-modeling, for example)
- Integrate SEO and SEM data, where feasible, to understand holistic search performance
- Be comfortable presenting and data or key trends to Marketing or Media stakeholders.
- Search Business Intelligence & Analysis:
- Compare weekly search trends with historical performance to identify areas for improvement or highlight significant behavioral/marketplace changes
- Leverage Adobe Site Analytics data to inform key insights across SEM and SEO
- Deep-dive into key research areas at granular levels (i.e. keyword) for analytical insights
- Assist in Larger Measurement Conversations:
- Assist on cross-functional media, ad technology, and analytics team in building of Measurement & Learning plan for key campaigns and assist in executing any necessary campaign testing constructs
- Assist with yearly items like forecasting efforts, seasonal campaign reporting, etc
- 5+ years of experience in paid search is required
- Experience with Google Ads, Bing Ads, SA360 and other Paid Search tools is required
- Experience with Adobe Analytics (Omniture), Google Analytics, WebTrends, Localytics, or other site analytics tool is required
- Experience with Microsoft Tools (Excel, Powerpoint) is required
- 2+ years of experience in organic search is preferred
- 2+ years of experience in ad operations is a preferred
- 2+ years of experience in digital marketing, business intelligence, or analysis/analytics is a plus
- Experience with working in or interpreting Tableau or ThoughtSpot dashboards is preferred
- Understanding of the SEM and SEO landscape with a focus on retail is a plus
- Excellent analytical and problem-solving skills is a plus
- Strong oral and written communication skills, confident public speaking is a plus
- Demonstrated intellectual curiosity and ability to learn quickly
- High levels of self-motivation and attention to detail
- Ability to multi-task across numerous projects with many moving piece
4-year undergraduate degree in marketing, analytics, communications, or computer science; Advanced degree in a relevant field or equivalent experience ( 4 years)Pay Range
The typical pay range for this role is:$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 02/10/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.