Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
As the Lead Director, Strategic Marketing (Medicaid) you will develop a team to establish marketing strategies for the organization's various business areas; align policies and procedures for the Strategic Marketing department with organizational goals as well as administer integrated marketing campaigns.
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What you will do:
- Contribute to planning and administration of company programs and initiatives that promote the Strategic Marketing area's agenda.
- Implement organizational policies, goals, and objectives based on best practices in the field.
- Deliver analysis of market drivers, changes, and competition to inform decision making.
- Advise management on recommendations related to creation, change, or abandonment of a region, product, or marketing program.
- Develop methodology to evaluate marketing opportunities and threats.
- Contribute to planning marketing priorities and resource allocations for geographic markets, market segments, products, and programs.
- Communicate strategically with internal and external marketing agencies to implement marketing programs.
- Manage operational aspects of the team (e.g., budget, performance, and compliance), and implements workforce and succession plans to meet business needs.
Required Qualifications
- Experience creating marketing documents
- Experience creating documents to inform professional audiences (preferably clinical audiences)
- 3 plus years experience developing and implementing successful strategic marketing plans
- Development of messaging and marketing content experience
- Experience with oversight and outcomes driven marketing reporting
- 2 years experience with community based marketing/advertising
- Experience with Medicaid audiences
- We support a hybrid work environment. If selected and you live near a suitable work location, you may be expected to comply with the hybrid work policy. Under the policy, all hires for in-scope populations should be placed into a hybrid or office-based location, working onsite three days a week. Aetna Service Operations office/hub locations will be discussed with the selected candidate.
- Bachelor's degree or equivalent work experience.
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS Health
We anticipate the application window for this opening will close on: 11/14/2024
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.