Client Insights and Strategy - Senior Manager - CVS Media Exchange (CMX)

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.As a Sr. Manager, Client Insights & Strategy, you will consult directly with our health-focused/ pharmaceutical clients to guide strategic audience design, campaign performance/ measurement and insights for key verticals within CVS Media Exchange. The individual will play a lead role in working with our sales and clients, ensuring that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. This role will consult directly with our clients - clearly communicating CMX data differentiators, delivering campaign analyses, using data to recommend campaign optimizations, capturing learnings to refine strategies and delivering support for business outcomes. The right candidate is passionate about using data to tell the performance story and uncovering new opportunities to drive our client's business at CVS. You will work collaboratively across sales, account management, operations, business intelligence and data science teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients. Responsibilities include, but not limited to:

• Act as key client partner: understand strategy, create client-ready presentations, present at meetings and respond to feedback. Provide strategic guidance to optimize marketing campaigns to meet client objectives
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Deliver thought leadership on audience, measurement, and advanced analytics. Guide development and management of client's data driven marketing by educating clients on how data and tech can help unlock consumer insights and activation/engagement
• Leverage CMX's proprietary data and platform to develop media marketing strategies that align with client's business objectives and media KPIs.
• Manage process of defining target audiences, share data w/ clients, track/compile performance reports on audience groups. Identify channels, tactics, data sources (1P, 2P and 3P) to maximize campaign results.
• Partner with Media Team to build robust, fully integrated media plans across platforms; aligned with campaign objectives and overall client strategy (across paid, owned, earned media).
• Serve as subject matter expert on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions developed by partner data science teams
• Author client-facing reports (CPRs), communicate recommendations to client stakeholders, lead client reporting calls with expert data storytelling and provide ongoing support.
• Serve as client-facing subject matter expert on advanced marketing measurement methods ensure these are appropriately planned and executed

• 5+ years' experience in audience consultation, media measurement, data driven marketing and/or digital marketing, campaign results delivery
• 1+ years of previous management experience

• Strong knowledge and understanding of digital media analytics and experience working with syndicated and first party data
• Experience in multiple digital media channels (programmatic, social, search, CTV, DOOH, etc.)
• Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.)
• Experience in Healthcare Marketing (provider, pharmaceutical, etc.)
• Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks. Proven experience working with senior level clients
• Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting

• Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required.

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.