DESCRIPTION
GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/)
Job Summary:
- Manages market strategic development. Designs and implements market penetration plans and programs to accomplish business plans or organizational goals targeting business performance.
Key Responsibilities:
- Utilizes macro, market, or technology trends, to shape the long-term product plan.
- Collaborates with Market Segment teams and Account Managers utilizing Human-centered Design (HCD) principles to understand requirements and develop customer-led product plans.
- Understand the strengths and weaknesses of the current product to provide input for future product change.
- Creates product road map in support of a specific market segment.
- Supports Synchronized Business Planning (SBP) Product Review process as the owner of specific projects and market segments within the Master Project List (MPL).
- Develops business case and leads Pre-program Planning (PPP) for specific larger-scale opportunities within the portfolio.
- Develops value proposition for new products and articulates appropriate position within the portfolio. Establishes and maintains strong relationships with key stakeholders.
- Participates in Product Planning Functional Excellence and best practice sharing within the business to drive continuous improvement.
- Coaches and mentors cross-functional teams supporting Product Planning.
- Drives cross-functional and cross-business unit alignment to the product plan.
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RESPONSIBILITIES
Competencies:
- Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.
- Global perspective - Taking a broad view when approaching issues, using a global lens.
- Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
- Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
- Manages conflict - Handling conflict situations effectively, with a minimum of noise.
- Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
- Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
- Deriving Market Insights - Researches and collects market and competitor's product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.
- Deriving Product Needs - Distinguishes desirable market attributes by studying market insights and translating these into relevant product capabilities
- Prioritizing Market Opportunities - Collaborates with business stakeholders to define criteria and framework for ranking and achieving consensus on market opportunities.
- Product Tradeoff Evaluation - Compares and contrasts the interplay of potential product features, regulatory and customer requirements, budget, and technical capabilities to evaluate and decide what can be offered to win in the market.
- Scenario Planning - Create alternate scenarios each including an assessment of variances to business or financial goals, strategy, vision, and capabilities to enable strategic decision making.
- Values differences - Recognizing the value that different perspectives and cultures bring to an organization.
Education, Licenses, Certifications:
- College, university, or equivalent degree in sales, marketing, technical or a related subject required. MBA Preferred.
- This position may require licensing for compliance with export controls or sanctions regulations.
Experience:
- Significant level of relevant work experience required.
- Technical background preferred.
QUALIFICATIONS
- Lead on-highway product portfolio, product roadmap and product development management
- NG / NEV platforms Product Planning (PPP PL), Marketing, and Strategic Pricing
- Projects and business supports
Job Marketing
Organization Cummins Inc.
Role Category Hybrid
Job Type Exempt - Experienced
ReqID 2403521
Relocation Package No