DESCRIPTION

Key Responsibilities:

• Account Management: Responsible for managing specific Key Accounts (OEMs) in Engine Business Unit Off Highway Business to drive top line and bottom line.
• Formulate and implement initiatives to enhance Cummins' position in the OEM account and increase wallet share.
• Lead cross-functional teams to support OEMs' growth and strengthen relationships with customers.
• Marketing Strategy: Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
• Works with leaders to develop marketing communication plans and prepares drafts of marketing communications.
• Leads project management support and communicates plans, deadlines, and achievements to marketing leaders.
• Project and Communication Management: Works across regions & customers with cross functional teams to execute projects.
• Participates as a representative of Marketing on Value Package Introduction & change management teams.
• Understands the global brand strategy and aligns work products to that strategy.
• Customer Insight and Continuous Improvement: Documents and understands marketing and sales systems and processes.
• Collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
• Participates in continuous improvement activities as the marketing function representative.
• Coaches less experienced marketing specialists.

• Education: College, university, or equivalent degree in Marketing, Sales, Business Administration, or a related subject required.
• Licenses and Certifications: This position may require licensing for compliance with export controls or sanctions regulations

• Balancing Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
• Communicating Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Driving Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Planning and Aligning: Planning and prioritizing work to meet commitments aligned with organizational goals.
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Channel Awareness: Explaining and contextualizing industry structure, dynamics, and path to market to advance organizational goals.
• Market Analysis: Researching information using meaningful and valid sources and data to expand knowledge of markets; analyzing findings to identify trends and create a coherent image of the market; summarizing relevant insights by condensing, prioritizing, and translating how these impact our business.
• Marketing Plan Management: Developing marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guiding and influencing cross-functional implementation and creating a framework to evaluate market responses and business performance.
• Translating Relevant Market Data: Collecting and categorizing customer voices and market information by leveraging appropriate research tools and techniques; analyzing research findings to identify opportunities to deliver customer solutions.
• Valuing Differences: Recognizing the value that different perspectives and cultures bring to an organization

• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.