Job ID: 506292

Exempt

Oldcastle Infrastructure™ , a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.

Job Summary

The Content Development Marketing Manager leads the content strategy and production across various platforms. This role oversees creating, implementing, and delivering content that supports company goals, enhances brand presence, and engages target audiences. The ideal candidate will have a strong background in content creation, print, and digital marketing as part of lead generation and brand-building efforts. Understanding of the marketing funnel and how content supports prospects and customers through a buying journey is another important quality of a candidate's success.

• Develop and implement a comprehensive content strategy aligned with company and business-level goals to key target audiences.
• Work with segment and product marketing managers to align content development and delivery with strategic goals.
• Set KPIs related to content creation and deployment that are aligned to support marketing objectives and in support of strategy.
• Develop various types of content, including articles, whitepapers, case studies, paid advertorials, blog posts, and website content. Support the digital marketing team with collaborative content for newsletters, email drip campaigns, and social media posts.
  • Ensure content is optimized for SEO and follows brand voice and guidelines.
  • Stay informed with market trends, competitive content, and government and legislation bills and funding.
• Work with technical product managers, product marketing managers, and engineers to generate technical content that supports increased project specifications.
• Collaborate with the growth marketing team and agency partners to distribute content across relevant channels.
  • Repurpose content for various types of media distribution.
  • Develop and promote distribution strategies to increase reach, engagement, and conversations.

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ yrs of experience in content development. Industrial B2B experience preferred.
• Excellent writing, editing, and proofreading skills.
• Proficiency with SEO tools and content management systems.
• Ability to manage multiple projects and changing demands.
• Familiarity with social media platforms and content marketing strategies.
• Ability to prioritize and manage multiple tasks and projects.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability to change.
• Excellent leadership qualities, team-player mindset, and self-motivation.

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion