Digital Campaign Specialist (Cox Media)

The Campaign Specialist will be a part of Cox Media's Digital Ad Operations Center of Excellence. This role supports the Campaign Manager in optimizing and analyzing the performance of digital media campaigns to achieve KPIs by providing campaign analysis to ensure client success and revenue retention. The Campaign Specialist oversees digital pacing reports, pulls ad hoc reporting, and coordinates campaign optimization among DSP platforms and Cox Media internal teams

Primary responsibilities and essential functions:

Reporting and Analysis:

• Support monitoring and analysis of digital campaign performance data (including quantitative and qualitative) to create actionable insights and strategy that will produce the desired results for clients. This can include media optimizations, creative tuning, audience insights, user experience enhancements as well as hypotheses that can then be tested and measured.
• Develop client facing dashboards and reporting geared towards maintaining and securing business
• Support ad hoc reporting needs of key stakeholders.
• Provide data and analysis to key stakeholders in support of sales collateral creation.
• Applies advanced problem-solving skills to campaign issues and analytics
• Monitor pacing and delivery reports, alert and manage discrepancies with CMI internal teams and partners
• Work closely with the planning team to ensure campaigns are configured for the accurate and effective collection of data tracking and reporting.
• Act as subject matter expert of Cox Media's digital media portfolio and the contract terms and guidelines of vendor partnerships.
• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.

• Review data, reporting and dashboards for accuracy and compliance to Cox Media methods and procedures. Coordinate with partners and internal teams to ensure accurate and timely fixes.
• Become an expert in Cox Media's internal ad trafficking process and platforms, creative management, and reporting tools to reduce errors and create efficiencies
• Ensure compliance to internal SLAs for timely execution of campaign reporting
• Identify reoccurring issues and suggest improvements to processes and tools.

• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.
• Act as subject matter expert of Cox Media's digital media portfolio and invest in continued education on internal processes and compliance standards.

• Reconciliation of campaign performance for accurate invoicing and proof or performance including monitoring of unmapped data report
• Investigation and adjustment of campaign billing discrepancies

• Work closely with other internal departments such as marketing, finance, and operations to streamline processes and enhance overall efficiency.
• Collaborate with the sales team to identify opportunities for accurate execution of digital fulfillment processes and campaign support.

• High School diploma/GED with 3 years of experience in a related field such as Marketing, Sales, Sales Operations
• 3 years' proven experience in Digital Ad Operations or a similar role, preferably within the cable advertising industry.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office suite and CRM software.
• Ability to multitask, prioritize, and work in a fast-paced environment.
• Ability to reason, troubleshoot and problem solve
• Knowledge of cable advertising trends and industry dynamics is a plus.

• BA/BS degree in related discipline Marketing, Business Administration
• 2 or more years of experience preferred in Digital Marketing
• 2 or more years of experience as a media buyer or planner, performing advertising agency work, working in a marketing or public relations role, or some combination of these