Cornerstone OnDemand is looking for an innovative, highly motivated Field Manager Marketing to join our APJ Marketing Team. This role will be primarily responsible for developing the regional marketing strategy and corresponding campaigns to support lead and revenue targets for sales in Japan. Key objectives include creating awareness of and education about Cornerstone's product and service offerings, establishing and managing lead generation campaigns and co-ordinating the full efforts of the Japan Marketing programs.

This is a 12-month contract position

In this role you will....

• Support to create a regional demand generation marketing strategy designed to drive and accelerate qualified leads and pipeline for the Japan sales team
• Comprehend and align to regional growth opportunities and objectives
• Support the annual strategy and campaign calendar for the region
• Adopt global and APJ growth campaigns, and localise and augment these campaigns for regional audience, including translation review
• Support to create outbound campaigns that address specific prospect and customer cohorts within the region
• Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns in the region
• Partner with the extended marketing team (Thought Leadership, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Events) to realise and execute the marketing strategy in Japan
• Partner with sales stakeholders to deeply understand regional requirements, objectives and growth opportunities
• Monitor and analyse marketing and sales performance and trends throughout the funnel and using these findings to drive recommendations and decisions
• Understand key market trends in the region
• Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy in the region
• Support to manage the regional field marketing budget

• Conduct/Support digital effort, including but not limited to website, social media, and paid search

• Minimum of 6 years' experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred
• Experience in finding innovative solutions to the traditional marketing challenges of attracting, engaging and converting our target audience
• Experience with Salesforce and ability to use the tool for effective reporting and analysis
• Experience with marketing automation platforms
• The ability to negotiate vendor contracts and accurately manage budgets
• Excellent verbal and written communication skills
• Excellent interpersonal skills with a demonstrated ability to work in a cross-functional team environment and with APJ, International and Global Marketing Teams
• Strong business acumen and knowledge of marketing best practices
• Strong organisational and time-management skills with the ability to handle multiple tasks
• Strong expertise in digital marketing channels as well as proven and trackable record of effectively running/launching digital marketing projects
• A results and team-oriented outlook and the appetite to work in a fast-paced environment
• High energy, and the desire to learn and grow