Position Overview: The Marketing Insights and Data Strategy Manager will be responsible for developing data and reporting structure to support the Marketing teams. This role requires a strong background in data analysis, marketing attribution, and reporting, as well as proficiency in tools such as Tableau, Marketo, and Salesforce. The ideal candidate will be detail-oriented, analytical, and skilled in transforming complex data into actionable insights that drive business outcomes.
In this role you will...
- Collaborate with Revenue Operations and Marketing teams to develop dashboards and reports in Tableau to visualize marketing performance, campaign effectiveness, and overall ROI.
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- Manage our marketing attribution platform, Full Circle Insights, to assess the impact of marketing initiatives across channels and drive strategic investment decisions.
- Analyze metrics and performance to provide actionable insights to Marketing teams.
- Develop and execute a cohesive data strategy that aligns with business goals, ensuring that marketing data initiatives support broader company objectives.
- Document process and platforms related to data and reporting and engage in continuous education with Marketing teams to ensure cross-functional alignment.
- Maintain high standards of accuracy and consistency in all analytical and reporting outputs, ensuring data integrity.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
- Consideration for privacy and security obligations
You've got what it takes if you have...
- Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
- 3+ years of experience in marketing insights, strategy, or analytics, preferably in a B2B environment.
- Proficient in Tableau, Marketo, and Salesforce, with a strong understanding of marketing attribution methodologies.
- Exceptional analytical skills with a proven ability to interpret complex data and generate strategic insights.
- Strong attention to detail and rigorous problem-solving skills.
- Excellent communication and interpersonal skills for effective collaboration with diverse teams.
- Ability to manage multiple projects concurrently in a fast-paced environment while meeting deadlines.