Job Description
- Responsible for drivingintegrated marketing and communication strategy, market situation, buyer persona, brand awareness(Continental, General Tire and Euzkadi).
- In charge to developspecific communication actions accordingly toeach sales channel.
- Development,approvaland presentation of the marketing planto Managing Director, commercial team and agencies.
- Manage Creative, PR and Digital agencies and coordinateEvents & PR actions.
- Product launching360 strategy communication-campaign-event for the B2B/B2C/media.
- Definition of core message and target audience per division aligned with commercial strategy and purchase funnel strategy.
- Media plan per national campaign: objective, strategy and mix.
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At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.
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Ready to drive with Continental? Take the first step and fill in the online application.
Qualifications
- Bachelor's degree: marketing or communication (desirable)
- Advanced English
- Experience:
- In a similar role
- Marketing Campaigns
- Brand Manager
- Communication Manager
- Working with regional and global teams
- Trade Marketing (desirable)
- Knowledge:
- Budget Management
- Brand Strategy and Positioning Customer Centricity Market and competitor forecasting
- Customer Journey Design
- Media Management (online / offline)
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion and currently employs around 200,000 people in 57 countries and markets.