Senior Regional Marketing Manager

JOB DESCRIPTION

Senior Marketing Manager

Location: Johannesburg, Hybrid

In this position, you'll be based in the Johannesburg office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.

We give you a world of potential

We have a unique opportunity for someone to contribute their talents and strengths as a Senior Marketing Manager.

The Senior Marketing Manager will develop and deliver on aligned, integrated marketing plans to achieve growth objectives, enable high-quality future and current client engagement and strengthen the Computershare and Georgeson brand in our EMEA markets, with particular focus on our South African market.

• Develop and execute integrated annual marketing plans that tightly align with business priorities on client growth and acquisition and support market structure programs
• Deliver communications, content and experiences through the broader marketing team resources that increase awareness, builds reputation, generates demand, lifts client engagement, and enables business development
• Analyses marketing and sales performance, external feedback, and other voice of the customer metrics to optimize marketing programs, tactics, and channels to best deliver on the plan and achieve growth and acquisition targets
• May deploy account-based and partnership marketing strategies based on business needs
• Leverage regionals industry, audience, and Computershare knowledge to clearly articulate our value proposition and capabilities throughout messaging, enablement materials, presentations, events, and digital assets.
• Understand the South African financial and capital markets and key market role players
• Understand the competitive landscape, industry trends and client needs to lead the development and delivery of messaging, positioning and content across the client lifecycle
• Ensure productive relationships with marketing staff, supporting resources, and external agency relationships. Marketing staff be content, web / digital, event, creative or other marketing specialties and may be shared resources.
• Maintain relationships with Business leaders to ensure that marketing activities are proactively managed for the region
• Develop and update target audience profiles and personas based on market intelligence and research
• Lead the plan for and execution of key industry tradeshows and conferences to drive brand perception, engage with target audiences and create business development opportunities.
• Orchestrate new service, solution or product launch planning and execution with cross-functional teams
• Understand brand management strategies to support the roll out of new messaging for the Computershare brand, business unit and region.
• Create and edit key marketing communications, including proposals, presentations, and other client-facing content.
• Manage regional localisations for unique solutions, buyers, competitors and languages.
• Manage an annual marketing budget and accurately track purchase requisitions, PO's, receipts, and expenses to ensure transparency and deliver regular reports to business, finance, and marketing leadership.
• Analyse marketing performance data to assess effectiveness and impact and uncover critical marketing and business insights
• Effectively manage multiple stakeholders and conduct regular plan and performance results reviews with key marketing insights
• Support the media relations team to enhance Computershare profile in the region via interviews, press releases, articles, and other media initiatives.

• Bachelor's Degree (in Marketing or other relevant backgrounds). A Master's degree would be a plus.
• You will have over 8 years of financial services or fintech marketing experience, preferably in equities, with an emphasis on client acquisition and retention.
• Proven B2B and/or B2C marketing experience with a demonstrated understanding of managing all elements of the marketing mix.
• Strong digital knowledge and skills are required: CRM, web, social media, and search.
• Significant experience of managing marketing strategies and campaigns within complex business environments.
• Highly proficient in all things Microsoft Office, especially Teams, Word, PowerPoint, and Excel; experience with Salesforce, CRMoD, BI, Cvent and Bizzabo is a plus.
• The role holder will have experience with Eloqua operations, analytics, and dashboards as well as overall email marketing strategies and best practices. Has a deep understanding of building client journey maps and developing plans across the journey / lifecycle; experience developing client references, testimonials, and case studies for external and internal use.
• You will have advanced communication skills.
• Adaptable, dynamic and results driven individual contributor, capable of working independently managing multiple projects at once with a strong ability to prioritise.

• Flexible work to help you find the best balance between work and lifestyle.
• Health and wellbeing rewards that can be tailored to support you and your family.
• Invest in our business by setting aside salary to purchase shares in our company, and you'll receive a company contribution as well.
• Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.
• And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.