Reporting to the Manager, International Marketing Operations, the Marketing Specialist will be responsible for partnering with internal stakeholders and external vendors to create and deliver demand generation activity across a variety of regions. This will involve collaborating closely with the Global Marketing Team to design and execute on-brand projects and improve overall lead generation across a range of channels including events, content development, social media, email and print.

Essential Duties/Responsibilities:

• Work as a key member of the marketing team to execute a data driven marketing strategy targeting net-new prospects and existing client accounts through integrated campaigns and programs that drive lead generation and traffic through inbound and outbound activities
• Plan and deliver all activity with a keen appreciation for the target audience, region and objectives
• Experience in using marketing CRM tools (Salesforce) and Marketing Automation Platforms (Marketo, Dotdigital, Hubspot)
• Create and manage the timeline, program, budget and task list for activity, including logistics, promotions, execution and post activity reporting
• Work with marketing stakeholders to envision and execute activity creatives such as booth graphics, advertisements and promotional assets
• Plan and collaborate across teams to produce content for a wide range of marketing channels (social media posts, blog articles, one-pagers, sales presentations, email marketing, ad campaigns, newsletters and other assets) that build meaningful connections and encourages action
• Plan and execute regional events, tradeshows, customer and Channel events from start to finish
• Maintain inventory and control distribution of Cofense promotional brand materials
• On-site support and travel for events where necessary
• Ensure timely post-event delivery of leads/list scrubs and create post program reports related to event ROI for internal stakeholders
• Conceptualize and help deliver digital programs including email and social media, working closely with the product and sales teams to ensure accurate product and strategy messaging
• Communicate with internal stakeholders to keep them informed and engaged on the status of our international activity plans
• Continuously improve through tracking, measurement, analysis and reporting on effectiveness of demand creation campaigns and impact on pipeline, making recommendations for future programs, best practices and investments
• Other duties as assigned

• Writing, proofing and editing skills, with application in a corporate environment.
• Corporate event management experience
• Project management skills and the ability to understand what's needed to execute project requirements - partnering with team members as needed.
• Possesses natural curiosity to dig into new tools and learn new marketing technologies.
• A team player who demonstrates initiative, with the ability to thrive in a dynamic, iterative, and deadline-driven environment and willing to get stuck in.
• Strong organizational skills and attention to detail with the ability to manage multiple priorities with competing deadlines simultaneously.
• Excellent verbal and written communication skills and a commitment to collaborate with people across geographies.
• Proven working experience in social media marketing.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.

• 2+ years of progressive experience in a Marketing role
• B2B technology experience a major plus
• University degree in Marketing or Communications or related discipline preferred