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Senior Manager Flavors Sparkling

AT Coca-Cola
Coca-Cola

Senior Manager Flavors Sparkling

Tokyo, Japan
  • The role of this position is to lead brand management & marketing of Sparkling Flavors Brands; including but not limited to Fanta, Sprite, Canada Dry, Real Gold, other reginal sparkling brands, and new brands.
  • In partnership with Japan &South Korea cross-functional teams, Global Sparkling Flavors community network, and the bottling partners, he/she will be expected to deliver high-quality brand experiences to the consumers and customers in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for business growth.


What You'll Do for Us

  • With entire Sparking Flavors portfolio in consideration, her/his focus on leading the acceleration of unlocking full business potential of Fanta TM business.
  • Lead brand business diagnosis (consumer centric, as well as channels, competition, customers and trends), strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
  • Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
  • Collaborate with Contents/End to End Experience/Agencies to deliver the disruptive consumer experience/communication/promotion to grow the Brand.
  • Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
  • Work closely with the Global Sparkling Flavors community to ensure local market dynamics are well reflected in global strategy development, synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
  • Manage marketing budget in alignment with brand strategy and productivity guidelines.

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Qualifications & Requirements

  • Brand management / Marketing experience with big and/or global brands and/or emerging local brands: Proven experience in leading business with holistic consumer marketing experience; holistic market/business diagnostics to identify key issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development.
  • Proven track record of leading complex projects with multiple senior stakeholders.
  • Global communication skill, Fluent verbal and written English, to participate in global community.
  • Attributes: Collaboration with Leadership, Strategic thinking, Consumer centric mindset, Strong passion and responsibility to deliver results, Ability to establish trust and build partnership across teams and geographies, Influential communication, Visioning, Positivity, Open minded and curious

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
  • Connection to the global marketing team: We translate global strategy into local consumer based execution through collaborating with the multicultural team

Client-provided location(s): Tokyo, Japan
Job ID: cocacola-R-104935
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • HSA With Employer Contribution
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA With Employer Contribution
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • Company Outings
    • Casual Dress
    • Snacks
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)