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Senior Director, Marketing - Digital Lead

AT Coca-Cola
Coca-Cola

Senior Director, Marketing - Digital Lead

Gurgaon, India

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

  • Responsible for leading the digital transformation in the way our brands connect, communicate and transact with our audiences and shoppers.
  • Prospect and leverage digital trends and data, while collaborating with digital platforms, to offer enriching consumer experiences that will drive higher brand transactions.
  • Build a compelling digital strategy for content and engagement, and a strong brand narrative across our owned platforms: Social, commerce & platforms
  • Leverage our deep analytical knowledge across platforms (local & global) including social media channels, ecommerce platforms, brand websites, to create a strong digital persona for the brands
  • Leading local relationships with key digital partners like Google, Meta, Jio, Amazon, Twitter etc. to develop deeper integrations.
  • Conceptualize and execute digital marketing and digital commerce campaigns, including D2C + B2B2C + B2B
  • The 'Digital lead' will be leading a team that will own one or more part of the above role
  • The Digital Lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization in partner with IMX lead and Executive leaders.

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KEY SUCCESS PARAMETERS

Experience

  • Digital - Jedi: significant marketing and digital experience, including digital commerce, digital platforms, and data-driven experiences (13+ years)
    • Some experience in working with/ for CPGs with great focus on understanding the consumer (needs, journey, micro moments)
    • Some experience in working with marketing function is preferred
    • Some experience in working with large e-commerce platforms is preferred
  • Communicating, influence and negotiate across multiple stakeholders
  • Leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

  • Deep understanding of the evolved media landscape, digital platforms, data and e-commerce
  • Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) and with big digital players (Google, Facebook, Amazon)
  • Ability to work in Agile cross-functional teams

Communication Focus

  • Role will require communication with OUP, OU Mkt lead, OU C&CL lead, Franchise leads OU marketing team, global IMX lead and OU IMX leads in other OUs;
  • Role will also interact frequently with external parties, particularly the main digital players
  • Key role in educating / exciting the system on disruptive ways to approach marketing

KEY Knowledge REQUIREMENTS

Mastery of (Required)

  • DIGITAL MARKETING
  • RELATIONSHIP WITH KEY DIGITAL PLAYERS
  • CRM
  • channel and shopper marketing
  • DATA- ANALYTICS
  • RTM & Execution
  • team management & leadership
  • Agile ways of working

Broad expertise in (Good to have)

  • BRAND strategy
  • DIGITAL PLATFORMS / Ecommerce

Skills:
Data Driven

Client-provided location(s): Gurugram, Haryana, India
Job ID: cocacola-146993132
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA
    • HSA
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Volunteer Time Off
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Financial Counseling
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)