- Lead Away from Home (AFH) business with franchise partner (s) - initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future.
- End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed)
- To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented
- Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards
- Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager
- Responsible for driving sales growth and LFL sales with Santa Clara
- Accelerate store growth of existing MEX business via achievement of NSO targets.
- Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans
- Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
- Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
- Take ownership and accountability for operational standards across our retail store network.
- Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
- Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee
- Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets
- Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives.
- Prioritising strategic commercial objectives to secure commercial advantage over competitors
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