At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.
Primary Location:
Primary location will be México.
What You'll Do for Us
- Front-Line Marketing Sr Sr. Director will:
- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.
- Provide strategic and executional / Operations unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Lead regional market development to ensuring the right implementation of projects
- Provide market input for the development of market-level Innovation projects
- Provide input to localization and real-time amplification of Integrated Marketing Experience Campaigns within the Operations units
- Execute local media buying that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience)
- Manage brand activation at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
- Front-Line Marketing Sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.
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Qualifications and Requirements
- Significant Marketing and leadership experience (14+ years), including leading teams
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Preferred experience working with The Coca-Cola Company external partners (bottlers and customers)
- Experience working with marketing in large Operational Units preferred
- Experience working in cross-functional and cross-geographical teams is preferred
What We Can Do For You
- Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Job Description (External Posting)
Job Description (External Posting)
At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.
Primary Location:
Primary location will be México.
What You'll Do for Us
- Front-Line Marketing Sr. Director will:
- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.
- Provide strategic and executional / Operations unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Lead regional market development to ensuring the right implementation of projects
- Provide market input for the development of market-level Innovation projects
- Provide input to localization and real-time amplification of Integrated Marketing Experience Campaigns within the Operations units
- Execute local media buying that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience)
- Manage brand activation at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
- Front-Line Marketing Sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.
Qualifications and Requirements
- Significant Marketing and leadership experience (14+ years), including leading teams
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Preferred experience working with The Coca-Cola Company external partners (bottlers and customers)
- Experience working with marketing in large Operational Units preferred
- Experience working in cross-functional and cross-geographical teams is preferred
What We Can Do For You
- Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.