Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing.
As a Market Execution Senior Manager you will be responsible to execute our point of sales strategy and guarantee our product availability to achieve brand value and brand love objectives for the portfolio.
In this position, you will guarantee the year plan implementation following the agreed terms, while making the necessary adjustments to improve business results.
This is an Individual Contributor role, who will interact constantly with senior leaders within company and be the focal point for the country's business plan.
LOCATION: This role will be based in Guatemala.
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What You'll Do for Us
- Execute point of sale and availability strategy by channel, brand, and regions, in close collaboration with the bottler and leveraging LATAM network organization to achieve availability goals defined in the Rules of Engagement.
- Execute affordable strategies including OBPPC (Occasion, Brand, Package, Price and Channel) analysis, price-packaging strategy, price promotions, bundle promotions.
- Track performance and provide early input and feedback to Business Plan. Ensure country is delivering on all business objectives.
- Develop Operations department capabilities by providing performance coaching and feedback to all associates within the department.
- Build a trusted value-based relationship with bottling partners, acting as a liaison between The Coca-Cola Company (TCCC) and the bottler in Guatemala
Qualification & Requirements
- Bachelor's degree in Engineering, Business Administration or related
- Master's in Business Administration, Marketing or proven experience
- 6+ years of hands-on experience in trade marketing, marketing and/or sales in FMCG companies.
- Strong background in Finance and Marketing
- Proven track record at managing multiple projects in a cross-functional team environment.
Functional Skills:
- Strong leadership and negotiation skills
- Value based relations and solid interactions with others
- Ability to influence on others
- Analytical skills
- Systematic and strategic thinking
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
- Global Connections: Allows you to develop, enhance and maintain global connections with a high level of exposure that allow us to move faster and learn from others.
- Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Skills:
Influencing; Channel Optimization; Annual Business Planning; Distribution Management; organization; Channels Strategy; Channel Relationship Management; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment