Why being part of Coca Cola Latin America?
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
What You'll Do for Us
LATAM Content Manager will focus primarily on developing thecreative plan for different AH brands
Collaborating with E2E & Brand Leads to defineopportunities for disruptive creative narratives, andtogether building a plan to translate those opportunities into actions.
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Drive integration between shopper & content creative thinking to deliver a seamless brand experience
Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified atmultiple connection points
Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands
Leading execution plans to craft expressions of the CoreCreative Idea, that are in consistence with the Brand Essence and Architecture
Relentlessly challenging for more innovative brandexperiences
Working with Human Insights Team to translate the killerinsights into most powerful content & activation expressions
Classified - Confidential
Qualifications and Requirements
Communication and creative experience (+5 years)
Great consumer understanding and cultural trends
Experience on shopper, content & production creative development
Ability to decode IMX strategy and execution plans
Experience working with cross-functional teams
Agency Creative or Planning Experience is a plus
Communication Focus
Role will require frequent communication with Creative Strategy, Category Lead; E2E Lea & IMX Sub-function Leads; Frontline
Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders
Primary Location:
Flexible within Latin America countries. Budget Relocation not approved for this role.
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Skills:
Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Creative Briefs; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management